Global Omnichannel Launch Leader

Viatris; España; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salaries

Inclusive environment

Equal opportunity employer

Job summary

Viatris is seeking a Global Omnichannel Innovation & Launch Portfolio Lead to guide customer engagement across pre-launch, launch and post-launch phases. You will integrate brand strategy with omnichannel capabilities and work with Global Brand, Launch, Medical and Market Access teams.

The role focuses on designing end-to-end customer journeys, enabling personalized engagement, and building scalable launch frameworks.

Qualifications

• Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence.
• Experience supporting new product launches and/or innovative brands.
• Strong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access.
• Experience designing customer journeys and integrated Field + Digital engagement strategies for pure digital activation.
• Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation.
• Ability to translate strategic ambitions into practical, executable and measurable plans.
• Experience working across Global and Local teams in a complex matrix organization.
• Strong influencing and stakeholder management skills, with the ability to lead without formal authority.
• Ability to operate effectively in a fast-moving and evolving environment.
• Strong analytical mindset and focus on measurable business impact.
• Excellent communication and presentation skills.
• Fluent English.

Responsibilities

• Embed omnichannel into innovation & launch strategy and align with brand objectives.
• Design end-to-end customer journeys across pre-launch, launch and post-launch.
• Connect launches with Viatris omnichannel ecosystem including CRM, data and channels.
• Partner with priority markets to adapt engagement models locally.
• Drive launch readiness and execution excellence with clear milestones.
• Establish KPIs and continuous optimization across reach, engagement and channels.
• Build scalable omnichannel launch framework for reuse.

Skills

Omnichannel marketing

Launch excellence

Go-to-Market

Stakeholder management

CRM systems

Data analytics

Digital engagement

Communication skills

Tools

CRM software

Job description

Viatris is seeking a Global Omnichannel Innovation & Launch Portfolio Lead to guide customer engagement across pre-launch, launch and post-launch phases. You will integrate brand strategy with omnichannel capabilities and work with Global Brand, Launch, Medical and Market Access teams.

The role focuses on designing end-to-end customer journeys, enabling personalized engagement, and building scalable launch frameworks.