Global Digital Marketing Operations Lead

Joinimagine; Madrid; Híbrido; EUR 80.000 - 110.000; Jornada completa

Descripción de la vacante

Allianz Partners seeks a Digital Marketing Steering Manager, Global, to coordinate across the Global Head of Digital Marketing and three regional managers. You will manage operational execution, asset coordination, and reporting to drive the Global Operating Model across 20 markets and agencies.

You will oversee campaign readiness, localization, website content, and performance reporting while ensuring data governance and regulatory compliance across regions.

Formación

• 4-7 years of experience in digital marketing, marketing operations, or agency coordination roles.
• Experience working with external digital agencies in a governance, coordination, or operations capacity.
• Hands-on experience with website CMS, content publishing, and digital campaign coordination.
• Familiarity with digital marketing channels (paid search, social, programmatic, SEO, email) and campaign lifecycle.
• Strong understanding of performance KPIs (CPA, ROAS, conversion metrics) and reporting frameworks.
• Strong project management skills with the ability to manage multiple workstreams simultaneously across regions.
• Analytical mindset with experience in performance reporting, data consolidation, and budget tracking.
• Excellent attention to detail and ability to maintain documentation and compliance standards.
• Experience working across multiple markets, regions, languages, and time zones.
• Strong communication skills — able to coordinate across diverse stakeholders without direct authority.
• Experience in insurance, financial services, or other regulated industries preferred.

Responsabilidades

• Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model (GOM) across markets.
• Consolidate monthly and quarterly agency performance KPIs into global reporting dashboards.
• Coordinate agency deliverable timelines — ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards.
• Assist in RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions.
• Assist in onboarding new agencies — preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists.
• Maintain and update GOM documentation, playbooks, and compliance checklists as the model evolves.
• Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation.
• Coordinate localization of global creative assets to meet regional linguistic, regulatory, and cultural requirements across markets.
• Manage creative review cycles — routing assets through approval workflows.
• Execute website copy uploads across all markets, ensuring accuracy, compliance, and consistency with global standards.
• Build and maintain landing pages to support campaign initiatives and testing roadmaps globally.
• Coordinate email newsletter content (monthly/quarterly), including asset preparation and copy integration across regions.
• Support campaign readiness by coordinating asset delivery between agencies, Regional Managers, and internal teams.
• AI Readiness: Work effectively in an environment shaped by AI, data, analytics and cloud tools with data governance and ethical use.
• Tracking & Marketing Operations—Collaboration with analytics and media teams to ensure tracking frameworks are properly implemented.
• Cross-Regional Coordination & Stakeholder Alignment—Liaise between Global Head, Regional Managers, and local stakeholders.

Conocimientos

Digital marketing

Marketing operations

Agency coordination

CMS

Content publishing

Campaign coordination

Paid search

Social media

Programmatic

SEO

Email marketing

Performance KPIs

Reporting frameworks

Project management

Cross-regional coordination

Multilingual/localization

Herramientas

CMS

GTM

Descripción del empleo

Allianz Partners seeks a Digital Marketing Steering Manager, Global, to coordinate across the Global Head of Digital Marketing and three regional managers. You will manage operational execution, asset coordination, and reporting to drive the Global Operating Model across 20 markets and agencies.

You will oversee campaign readiness, localization, website content, and performance reporting while ensuring data governance and regulatory compliance across regions.