Regional Digital Marketing Operations Specialist

Awp P&C S.A.; Madrid; Híbrido; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Allianz Partners is seeking a Digital Marketing Steering Manager, Global, based in Madrid or Europe, to support the Global Head of Digital Marketing and regional managers. You will orchestrate agency coordination, reporting, content and campaign readiness, and GOM compliance across markets.

The role requires 4–7 years in digital marketing, strong analytics, and cross-regional collaboration. You will manage localization, assets, tracking, and budget alignment in a dynamic, AI-enabled environment.

Formación

• 4-7 years of experience in digital marketing, marketing operations, or agency coordination.
• Experience with external digital agencies in governance, coordination, or operations.
• Hands-on with website CMS, content publishing, and digital campaign coordination.
• Familiar with digital marketing channels (paid search, social, programmatic, SEO, email).
• Strong KPI understanding (CPA, ROAS) and reporting frameworks.
• Project management across multiple regions and time zones.
• Attention to documentation and compliance standards.
• Experience across multiple markets and languages.
• Strong communication skills to coordinate stakeholders without direct authority.
• Experience in insurance, financial services, or regulated industries preferred.

Responsabilidades

• Support Regional Digital Marketing Managers in monitoring adherence to the Global Operating Model.
• Consolidate monthly and quarterly agency KPIs into global dashboards.
• Coordinate agency deliverable timelines and approvals to global standards.
• Assist in RFP processes with documentation, criteria, timelines, and inputs.
• Onboard new agencies with orientation materials and compliance checklists.
• Maintain GOM docs, playbooks, and compliance checklists.
• Flag performance risks to Regional Managers for escalation.
• Track digital budget allocation across markets.
• Compile data to identify underperforming channels and reallocate.
• Prepare quarterly deep-dive performance materials.
• Audit media buy efficiency and consolidate cross-market learnings.
• Ensure data accuracy across agency reports.
• Coordinate localization of global creative assets across markets.
• Manage creative review cycles and asset approvals.
• Execute website copy uploads and ensure compliance with global standards.
• Build and maintain landing pages for campaigns.
• Coordinate email newsletter content across regions.
• Support campaign readiness by coordinating asset delivery.

Conocimientos

Digital marketing

Marketing operations

Agency coordination

CMS experience

Campaign coordination

GTM tracking

KPI reporting

Cross-region coord

Communication skills

Insurance knowledge

Descripción del empleo

Allianz Partners is seeking a Digital Marketing Steering Manager, Global, based in Madrid or Europe, to support the Global Head of Digital Marketing and regional managers. You will orchestrate agency coordination, reporting, content and campaign readiness, and GOM compliance across markets.

The role requires 4–7 years in digital marketing, strong analytics, and cross-regional collaboration. You will manage localization, assets, tracking, and budget alignment in a dynamic, AI-enabled environment.