Global Demand Leader, Enterprise SaaS

SAP SE; Barcelona; On-site; EUR 180,000 - 240,000; Full time

Job summary

SAP SE in Barcelona is seeking an accomplished senior leader to drive global Corporate Demand Management. You will own the demand strategy, align cross‑functional teams, and translate market potential into measurable pipeline targets across regions.

The role requires 15+ years in enterprise software or SaaS with experience in partner-led GTM models, co-selling, and strong stakeholder influence. A bachelor's degree is required; an advanced business degree is preferred.

Qualifications

• 15+ years of leadership in enterprise software or SaaS.
• Designed and ran integrated demand management frameworks in global matrix organisations.
• Experience aligning Sales, Marketing, Digital, Partners, Customer Success and Operations around revenue priorities.
• Experience with partner-led go-to-market models including co-selling and pipeline quality.

Responsibilities

• Own the global Corporate demand management strategy, operating model, governance, and integrated demand plan.
• Translate market potential, whitespace and target accounts into pipeline requirements by region and route to market.
• Mobilise Sales, Marketing, Digital Hub, Partners, Customer Success and Services around one coordinated plan.
• Set standards for lead routing, qualification, handoffs and ownership to reduce duplication and leakage.
• Govern pipeline health across regions using analytics and AI-driven insights.

Skills

Leadership

Demand management

Pipeline planning

Stakeholder influence

Education

Bachelor

Advanced business degree

Job description

SAP SE in Barcelona is seeking an accomplished senior leader to drive global Corporate Demand Management. You will own the demand strategy, align cross‑functional teams, and translate market potential into measurable pipeline targets across regions.

The role requires 15+ years in enterprise software or SaaS with experience in partner-led GTM models, co-selling, and strong stakeholder influence. A bachelor's degree is required; an advanced business degree is preferred.