Global Corporate Demand Leader

SAP IT Business Systeme; Barcelona; On-site; EUR 150,000 - 210,000; Full time

Job summary

SAP is seeking a senior leader to own the global Corporate demand management strategy, aligning market potential with revenue targets and coordinating across Sales, Marketing, Digital Hub, Partners, Customer Success and Services.

You will lead a global community of Regional Demand Leaders, drive integrated demand plans, and govern pipeline health with analytics and AI-driven insights to enable scalable execution across regions.

Qualifications

• 15+ years of leadership in enterprise software or SaaS.
• Experience in leading global, matrix organisations.
• Bachelor's degree required; advanced degree preferred.
• Ability to influence senior stakeholders.

Responsibilities

• Own the global Corporate demand management strategy across operating model, governance and integrated plan.
• Translate market potential, whitespace and target accounts into pipeline requirements and targets by region and route to market.
• Lead Regional Corporate Demand Leaders through shared planning frameworks and governance cadences for consistent execution at scale.
• Coordinate Sales, Marketing, Digital Hub, Partners, Customer Success and Services around one coordinated plan with clear ownership.

Skills

Executive leadership

Demand management

Pipeline planning

Stakeholder alignment

Global program leadership

Education

Bachelor's degree

Advanced business degree

Job description

You bring 15 or more years of leadership in enterprise software or SaaS. You've designed and run integrated demand management frameworks in complex, global matrix organisations. You understand pipeline planning, whitespace analysis, target-account prioritisation, lead management, qualification, and routing. You've aligned sales, marketing, digital, partners, customer success, and operations around shared revenue priorities. You're experienced in partner-led go-to-market models, including co-selling, pipeline quality, and conversion. You've led distributed teams across global, regional, and market-unit structures. You communicate strategy clearly and influence senior stakeholders with ease. A bachelor's degree is required; an advanced business degree is preferred.

What You'll Build

You'll own the global Corporate demand management strategy — the operating model, governance, and integrated demand plan aligned to revenue targets and Solution Area priorities. You'll translate market potential, whitespace, and target accounts into pipeline requirements and contribution targets by region, route to market, and Source of Demand. You'll mobilise Sales, Marketing, Digital Hub, Partners, Customer Success, and Services around one coordinated plan with clear ownership. You'll set standards for lead routing, qualification, handoffs, and ownership to reduce duplication and pipeline leakage. You'll govern pipeline health across all regions using analytics and AI-driven insight to identify gaps, redirect resources, and support accurate forecasting. You'll lead Regional Corporate Demand Leaders through shared planning frameworks, performance rhythms, and governance cadences that enable consistent execution at scale.

Where You Belong

You'll be part of SAP's Corporate segment leadership, working across Sales, Revenue Operations, Solution Areas, and regional teams. You'll lead a global community of Regional Demand Leaders and act as the strategic link between market opportunity and sales execution. This is a highly visible role for someone who thinks in systems, leads with conviction, and wants to shape how SAP drives growth across one of its most important customer segments.

Additional Information

Expected Travel: 0-50%

About SAP

With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.

As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

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