Global CRM Newsletter Lead: Content & Growth

Fever; Madrid; Hybrid; EUR 60,000 - 86,000; Full time

Benefits offered by this job

Discount on Fever events

Candlelight voucher

Flexible remuneration (Cobee)

Salary advance (Payflow)

Tax optimization help

Private health & dental insurance

Wellhub gym access

Language learning support

Hybrid Madrid office

Snacks & drinks

International team

Job summary

Fever in Madrid seeks a CRM Project Manager to own the global newsletter strategy, coordinating across city teams and partners to deliver editorially relevant, scalable content. You will drive performance, automation, and monetization of CRM channels while ensuring brand alignment and data privacy.

You will collaborate with editorial, marketing, commercial, and product teams to optimize open rates, CTR, retention, and revenue contributions across markets using Salesforce, Braze, Mailchimp,

Qualifications

• 3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.
• Deep understanding of the newsletter ecosystem, including content strategy, deliverability, and performance optimization.
• Strong editorial sensitivity and ability to curate content for diverse audiences.
• Experience working cross‑functionally with editorial, marketing, commercial, and product teams.
• Highly analytical, with the ability to turn data into clear insights and action plans.
• Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.
• Proficient in English; additional languages are a plus.
• Experience with CRM and email platforms (Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).
• Familiarity with analytics and reporting tools (Excel, Metabase, Airtable, etc.).
• Detail‑oriented, organized, and proactive, with a strong problem‑solving mindset.
• Excited to work in a fast‑paced, international, growth‑driven environment.

Responsibilities

• Define and own the newsletter content strategy across all active cities and markets.
• Establish editorial frameworks, formats, and best practices to ensure consistency and scalability across newsletters.
• Work closely with local and global editorial teams to ensure timely inclusion of relevant, high‑performing content.
• Build and maintain newsletter calendars aligned with editorial priorities, events, and seasonal moments.
• Act as the central point of contact for all newsletter-related initiatives across editorial and branded content teams.
• Coordinate with branded and commercial teams to ensure branded content and partnerships are integrated smoothly and on schedule.
• Align newsletter placements with marketing and Originals launches to maximize visibility and performance.
• Ensure all stakeholders are aligned on deadlines, formats, and expectations.
• Create, manage, and optimize automated email flows and triggers.
• Ensure CRM initiatives support user lifecycle goals such as acquisition, engagement, retention, and reactivation.
• Collaborate with technical and data teams to implement scalable CRM processes and automation.
• Maintain a clear structure for segmentation, targeting, and personalization across markets.
• Track and analyze newsletter KPIs including open rates, click‑through rates, engagement, retention, and revenue contribution.
• Build and maintain regular performance reports and dashboards.
• Use insights and data to continuously optimize subject lines, formats, content mix, and send strategies.
• Share learnings and recommendations with editorial and branded teams.
• Ensure newsletters effectively support business goals, including sponsored placements, partner features, and branded storytelling.
• Balance editorial value and monetization to maintain audience trust and long‑term engagement.
• Establish and document CRM workflows, guidelines, and best practices.
• Ensure newsletters follow brand voice, editorial standards, and data privacy regulations.
• Manage project timelines using internal tools, ensuring delivery across multiple cities and stakeholders.
• Identify opportunities to improve efficiency through tooling, automation, and AI‑driven processes.

Skills

CRM management

Email marketing

Newsletter management

Lifecycle marketing

Data analysis

Cross-functional collaboration

Editorial sensitivity

English proficiency

CRM platforms

Analytics tools

Tools

Salesforce

Braze

Mailchimp

Iterable

HubSpot

Excel

Metabase

Airtable

Job description

Fever in Madrid seeks a CRM Project Manager to own the global newsletter strategy, coordinating across city teams and partners to deliver editorially relevant, scalable content. You will drive performance, automation, and monetization of CRM channels while ensuring brand alignment and data privacy.

You will collaborate with editorial, marketing, commercial, and product teams to optimize open rates, CTR, retention, and revenue contributions across markets using Salesforce, Braze, Mailchimp,