Global Brand Strategy & Activation Leader

Santander; Boadilla del Monte; Presencial; EUR 100.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

International exposure

Ownership of brand strategy

Impact on launches and customer经验

Descripción de la vacante

Openbank, Spain's digital bank, is seeking a Global Brand Strategy & Activation Lead to shape a differentiated global brand platform and translate it into actionable market activation across markets.

You will drive creative direction, launch toolkits, and activation principles while partnering with markets, measurement teams and agencies to deliver consistent impact on awareness and customer experience.

Formación

• Significant experience in brand strategy, integrated marketing, creative strategy or brand activation.
• Proven experience developing or evolving a brand platform and translating it into campaigns, launch toolkits and market activation.
• Strong brand and creative judgement, with excellent briefing, writing and storytelling skills.
• Good understanding of integrated activation across paid, owned and earned channels.
• Experience working across complex or multi-market organizations and influencing senior stakeholders and agencies.
• A hands-on approach, with the ability to move quickly from strategy to practical, high-quality assets.

Responsabilidades

• Develop and evolve the Openbank brand positioning, narrative, messaging architecture, creative territories and activation principles.
• Build brand and creative toolkits for priority market launches and relaunches.
• Write high-quality strategic and creative briefs and provide clear direction to agency and in-house teams.
• Review creative work and recommend improvements that strengthen distinctiveness, relevance and effectiveness.
• Translate the global brand platform into practical guidance that enables consistent but locally relevant market activation.
• Connect the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints.
• Define principles for sponsorships and brand partnerships based on strategic fit, audience relevance and measurable value.
• Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirements.

Conocimientos

Brand strategy

Integrated marketing

Creative strategy

Brand activation

Stakeholder management

Descripción del empleo

Openbank, Spain's digital bank, is seeking a Global Brand Strategy & Activation Lead to shape a differentiated global brand platform and translate it into actionable market activation across markets.

You will drive creative direction, launch toolkits, and activation principles while partnering with markets, measurement teams and agencies to deliver consistent impact on awareness and customer experience.