Global SCF Cross-Sell Growth Lead

Santander; Boadilla del Monte; Presencial; EUR 100.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Global impact

International exposure

Ownership within role

Openbank and Santander collaboration

Descripción de la vacante

Openbank, part of Santander, is seeking a Global SCF Cross-Sell Marketing Lead to drive strategy and execution across Europe. You will design activation models, launch pilots and convert successful approaches into scalable playbooks for multiple markets.

As a senior, hands-on individual contributor, you will map partner ecosystems, identify cross‑sell opportunities and lead cross‑functional workstreams with Marketing, Product, Sales, Data, Technology, Legal and Risk teams.

Formación

• Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles.
• Proven experience designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets.
• Strong commercial and analytical judgment with the ability to turn opportunities into business cases and pilots.
• Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation.
• Hands-on approach with the ability to create analyses, plans, briefs and recommendations.

Responsabilidades

• Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets.
• Identify and prioritize cross-sell and B2B-to-consumer opportunities based on customer value and potential.
• Design propositions, audience strategies, journeys and activation models connecting SCF customers and partner ecosystems with Openbank products.
• Build and manage a roadmap of pilots with hypotheses and success metrics.
• Develop business cases covering revenue potential and acquisition efficiency.
• Create reusable playbooks, activation models and templates for markets.
• Track performance, synthesize learning and recommend scaling decisions.
• Collaborate with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk teams across markets.

Conocimientos

Marketing strategy

Growth

Partnerships

Cross-sell activation

Analytics

Stakeholder management

Descripción del empleo

Openbank, part of Santander, is seeking a Global SCF Cross-Sell Marketing Lead to drive strategy and execution across Europe. You will design activation models, launch pilots and convert successful approaches into scalable playbooks for multiple markets.

As a senior, hands-on individual contributor, you will map partner ecosystems, identify cross‑sell opportunities and lead cross‑functional workstreams with Marketing, Product, Sales, Data, Technology, Legal and Risk teams.