Brand Manager: Strategy, Insights & Campaigns

Publicis Groupe España; Madrid; Presencial; EUR 36.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Online training

Certifications with Meta/Google/Amazon

Work from anywhere

Holidays package

Well-being program

Descripción de la vacante

Publicis Groupe España is seeking a Brand Manager with a strong focus on brand building to define, develop and execute strategies strengthening market positioning and equity. You will combine consumer insights, strategic thinking, storytelling, and media understanding to create impactful brand experiences across consumer touchpoints.

The successful candidate will work with clients, creative teams, media specialists, and cross-functional stakeholders to ensure brand consistency and business

Formación

• Bachelor’s degree and 1–2 years in Brand Management or related roles.
• Demonstrated experience in brand development and branding campaigns.
• Strong analytical skills to translate insights into strategy.
• Experience collaborating with creative teams and supporting campaigns.
• Medium knowledge of media planning across online and offline channels; understanding OFF TV environments.
• Excellent communication, presentation, and stakeholder management.
• Ability to manage multiple projects in a fast-paced environment.
• Fluent English (C1) assessed during interview.

Responsabilidades

• Develop and implement brand strategies aligned with client objectives and business goals.
• Analyze consumer insights, market trends, and competitive landscapes to identify growth opportunities.
• Translate data into actionable brand strategies and communication plans.
• Collaborate with media and client teams to deliver cohesive campaigns.
• Coordinate with partners and multidisciplinary teams to ensure execution excellence.
• Act as strategic liaison between clients and internal teams, fostering strong relationships.
• Present strategies and results to stakeholders with clarity and confidence.
• Ensure brand consistency across all channels and touchpoints.
• Manage international coordination for the account.

Conocimientos

Brand management

Strategic planning

Media planning

Client management

Stakeholder management

Fluent English

Educación

Bachelor’s Degree in Marketing, Advertising, Business Administration, Communications, or related field

Descripción del empleo

Publicis Groupe España is seeking a Brand Manager with a strong focus on brand building to define, develop and execute strategies strengthening market positioning and equity. You will combine consumer insights, strategic thinking, storytelling, and media understanding to create impactful brand experiences across consumer touchpoints.

The successful candidate will work with clients, creative teams, media specialists, and cross-functional stakeholders to ensure brand consistency and business