Global Brand Manager - Activation & Growth

GRUPO FREIXENET; Sant Sadurní d'Anoia; Presencial; EUR 65.000 - 85.000; Jornada completa

Descripción de la vacante

GRUPO FREIXENET in Sant Sadurní d'Anoia, Spain, is seeking an International Brand Manager to drive global brand strategy and local market adaptation. The role is Full-time, on-site, and offers opportunities to shape internationally focused brands across channels.

You will manage multi-market campaigns, analyze performance, and collaborate with global and local teams to deliver growth and innovation in a fast-paced, multicultural setting.

Formación

• Proven experience in Brand Management within the FMCG industry.
• Strong strategic thinking with hands-on execution capabilities.
• Experience managing international markets and cross-functional projects.
• Excellent analytical skills and a strong commercial orientation.
• Ability to work in fast-paced, multicultural environments.
• Fluent English is essential; other languages are a plus.

Responsabilidades

• Develop and implement 360° brand activation plans aligned with the global brand strategy.
• Lead projects end-to-end, including brief development, timeline planning, budget management, agency coordination, production, implementation, and post-campaign evaluation.
• Develop integrated marketing campaigns, content, point-of-sale materials, events, partnerships, and activation plans across on-trade, off-trade, e-commerce, and retail media channels.
• Analyze brand performance, sales, distribution, category dynamics, competitive landscape, consumer insights, and campaign effectiveness, translating data into actionable recommendations and strategic plans.
• Monitor media plans, KPIs, and performance dashboards in collaboration with local markets.
• Coordinate with local teams and international stakeholders, ensuring global strategies are adapted to market needs.
• Manage multiple projects simultaneously, ensuring high-quality execution within timelines and budgets.

Conocimientos

Brand management experience

Strategic mindset + execution

International market experience

Cross-functional project management

Analytical skills

Commercial orientation

Multicultural adaptability

Fluent English

Other languages a plus

Descripción del empleo

GRUPO FREIXENET in Sant Sadurní d'Anoia, Spain, is seeking an International Brand Manager to drive global brand strategy and local market adaptation. The role is Full-time, on-site, and offers opportunities to shape internationally focused brands across channels.

You will manage multi-market campaigns, analyze performance, and collaborate with global and local teams to deliver growth and innovation in a fast-paced, multicultural setting.