Global B2B Marketing Manager - Demand & Growth

Kaspersky; Madrid; Presencial; EUR 63.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Team events

Career development

Team-building

Descripción de la vacante

Kaspersky is seeking a Marketing Manager to lead development, management and rollout of integrated marketing campaigns for the retail sector and support corporate and channel campaigns. Based in Madrid, you will plan annual B2B marketing, coordinate multi-channel campaigns, lead generation and lifecycle activities, and collaborate with Sales and Partners to drive pipeline and revenue.

Fluent English required; Spanish knowledge is a plus.

Formación

• 10+ years of experience in a B2B marketing role.
• Fluent English; additional languages such as Portuguese, French or Italian are an advantage.
• Experience in demand generation, lead management and lead nurturing.
• Experience in marketing communications and content creation.
• Strong commercial awareness with the ability to analyze campaign performance, ROI, pipeline contribution and business impact.
• Experience developing and implementing integrated marketing plans with clearly defined objectives and measures of success.
• Experience working closely with Sales and Channel teams in a B2B environment.
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines under pressure.
• Strong collaboration and stakeholder management skills.
• Excellent verbal and written communication skills.
• Data-driven and results-oriented mindset.
• Highly motivated self-starter with the ability to work both independently and collaboratively.

Responsabilidades

• Develop and execute annual B2B marketing plan aligned with objectives and budget.
• Plan and execute integrated marketing campaigns across multiple channels to generate awareness, demand and pipeline.
• Manage lead generation and the end-to-end lead lifecycle, including acquisition, nurturing, qualification and handover to Sales.
• Coordinate the telemarketing team (2 members) to support lead qualification, nurturing and pipeline generation.
• Work closely with the B2B Sales team to support pipeline development, customer acquisition and revenue growth.
• Develop and execute joint marketing plans with Partner Marketing Managers in line with the Channel Sales strategy, including MDF-funded activities and channel communications.
• Plan, organize and manage B2B events, webinars and tradeshows end-to-end, including logistics, vendors, internal coordination and post-event follow-up.
• Manage the marketing budget, ensuring effective allocation, financial accuracy and budget control.
• Develop campaign content and execute targeted lead nurturing and lifecycle communications across different products, audiences and customer stages.
• Measure and report marketing performance, including campaign ROI, pipeline contribution, revenue influence and agreed KPIs.
• Ensure accurate campaign and lead tracking, attribution and database management across marketing and CRM systems.
• Collaborate with European Marketing, Sales, Channel and other key stakeholders to ensure effective execution and alignment of marketing activities.

Conocimientos

B2B marketing

Lead generation

Campaign management

Marketing analytics

Project management

Sales collaboration

Stakeholder management

Herramientas

CRM systems

Marketing automation

Content management

Descripción del empleo

Kaspersky is seeking a Marketing Manager to lead development, management and rollout of integrated marketing campaigns for the retail sector and support corporate and channel campaigns. Based in Madrid, you will plan annual B2B marketing, coordinate multi-channel campaigns, lead generation and lifecycle activities, and collaborate with Sales and Partners to drive pipeline and revenue.

Fluent English required; Spanish knowledge is a plus.