German-Speaking Demand Gen Specialist

ptc; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

PTC is seeking a hands-on Demand Generation Manager to drive multi-channel campaigns in the automotive sector, collaborating closely with Sales and cross-functional teams.

You will build campaign infrastructure, nurture tracks, and measure KPIs to influence pipeline and revenue while scaling programs across channels. The role emphasizes data-driven optimization and cross-organizational collaboration.

Qualifications

• 3-6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus).
• German professional level.
• Proven experience executing multi-channel campaigns and optimizing with data.
• Practical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting.
• Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes.
• Strong project management skills (bonus if you've worked with structured work management processes).
• Marketing automation + CRM familiarity; dashboards/analytics experience. (Salesforce, Qlik, Microsoft Office tools, familiarity with AI tools)

Responsibilities

• Campaign strategy & execution (multi-channel).
• Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads, webinars, events and content syndication.
• Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks.
• Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.
• Lead management, scoring, and funnel operations.
• Partner with Marketing Ops/Sales Ops to route leads and manage lifecycle; review lead quality and fix data issues.
• Contribute to lead scoring reviews and workflow improvements.
• Performance reporting & optimization; track KPIs and adjust targeting, creative, channels.
• Create dashboards and structured reporting for stakeholders.
• Coordinate creative briefs and agency/vendor production workflows; manage approvals.
• Cross-functional alignment with Sales, field, events where relevant.
• Coordinate programs including webinars/field activities/events with stakeholders.

Skills

Demand generation

B2B marketing

Multi-channel campaigns

Marketing automation

CRM (Salesforce)

Data analytics

Collaboration with Sales

Project management

German language

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Qlik

Microsoft Office

AI tools

Job description

PTC is seeking a hands-on Demand Generation Manager to drive multi-channel campaigns in the automotive sector, collaborating closely with Sales and cross-functional teams.

You will build campaign infrastructure, nurture tracks, and measure KPIs to influence pipeline and revenue while scaling programs across channels. The role emphasizes data-driven optimization and cross-organizational collaboration.