Founding Growth / Marketing Lead in SaaS/AI Startup f/m/d

Pult GmbH; Madrid; Remote; EUR 50,000 - 65,000; Full time

Benefits offered by this job

Remote-first

Career training

Laptop provided

Sport membership

Flexible working hours

Stock options

Co-working options

Job summary

PULT is seeking a senior marketing / growth manager to own the full funnel, end-to-end, and scale repeatable marketing in international markets. You will run paid campaigns across LinkedIn, Google and other channels, own the website and funnel with our agency, and build the organic engine with SEO and AI-driven content.

You’ll also run webinars to sustain a strong pipeline. As an AI-native generalist with a sharp storytelling instinct, you’ll sharpen positioning, produce standout content, and

Qualifications

• 3+ years in B2B SaaS marketing, ideally in a venture-backed scale-up, with hands-on experience across paid, online and offline channels.
• Experience using AI for research, content creation, automation and analytics.
• Strong writing and design sensibility; fluency in English; German is a strong plus.
• Budget management, analytics, and collaboration with Sales to optimize lead quality and conversion.

Responsibilities

• Plan and run paid campaigns across LinkedIn, Google and other channels with full budget ownership and ROI focus.
• Own the website and conversion funnel together with our web agency: messaging, landing pages and experiments.
• Build the organic engine: SEO, AI-assisted content that IT and People leaders want to read.
• Run webinar programs to generate reliable pipeline.
• Sharpen positioning and ensure consistency across all touchpoints.
• Produce standout content: campaigns, videos, case studies, product launches, stories.
• Set high design and copy standards and enforce them with internal teams and agencies.
• Take PULT to key events in DACH and UKI; run ABM campaigns into target accounts with Sales.
• Own the marketing stack (HubSpot, analytics, AI tooling) and data, including attribution, CAC and pipeline contribution.
• Use AI as a multiplier for research, content, creative and ops; build workflows for a small team to move like a big one.
• Define the marketing roadmap and report results to leadership; hire and scale the team as we grow.

Skills

Generalist

AI-native

Agency mindset

Storytelling

ROI focus

International experience

Builder

Tools

HubSpot

Analytics

AI tooling

Job description

About PULT

PULT is the Workplace Presence & Visitor Platform for fast growing companies. We help IT, Workplace and People teams understand who is actually in the office, run compliant visitor management, and make better decisions about their space.

We are a Hamburg-based B2B SaaS company, backed by strong investors, with customers like VEVO, Wellhub and SG Fleet. We are post-seed, growing fast, and preparing the next stage of the company. Marketing is one of the biggest levers we have, and it still has a lot of untouched potential. That is where you come in.

Your first months at Pult

We are hiring a senior marketing / growth manager: one person who owns the full funnel, end to end, and scales what works. A bold, AI-native generalist who wants the whole board.

PULT is growing fast and opening international markets. You will turn it into a repeatable, measurable engine, and you will have the mandate, the budget and the backing to do it.

If you have been waiting for the role where you finally get to run marketing rather than a slice of it, this is it.

Your mission:

Demand generation

• Plan and run paid campaigns across LinkedIn, Google and the channels you discover next, with full ownership of budget and ROI

• Own the website and conversion funnel together with our web agency: messaging, landing pages, experiments

• Build the organic engine: SEO, AI search visibility, content that IT and People leaders actually want to read

• Run our webinar programme and turn it into a reliable pipeline source

Brand and storytelling

• Sharpen PULT's positioning and make sure every touchpoint tells the same bold story

• Produce standout content: campaigns, videos, case studies, product launches, founder and customer stories

• Set a high bar for design and copy, and hold the team and agencies to it

Offline and events

• Take PULT to the events that matter in DACH and the UK, from trade fairs to our own customer dinners and roundtables

• Run account-based campaigns into our target accounts, online and offline, together with Sales

Engine and scale

• Own the marketing stack (HubSpot, analytics, AI tooling) and the data behind it: attribution, CAC, MQL growth, pipeline contribution

• Use AI as a force multiplier for research, content, creative and ops, and build the agents and workflows that let a small team move like a big one

• Define the marketing roadmap, report on results to the leadership team, and hire the first marketing team members as we scale

What the role requires

• A generalist with range. 3+ years in B2B SaaS marketing, ideally in a venture-backed scale-up, with hands‑on experience across paid, online and offline channels. You have run campaigns, written the copy, briefed the designer and read the dashboard yourself.

• AI-native. You already work with AI every day: for research, content, creative, analysis and automation. You see where the tools are heading and you build with them, not around them.

• High agency. You do not wait for a brief. You get excited by ambitious goals, find the path, and ship.

• A storyteller with taste. Exceptional writing in English (German is a strong plus) and a sharp eye for design. You know the difference between content that fills a calendar and content that moves people.

• Bold. You would rather launch something people talk about than something safe that nobody notices. You bring ideas we have not thought of.

• ROI first. You think in pipeline, not impressions. You are comfortable with budgets, CAC, conversion rates and the conversation with Sales about lead quality.

• International. You have experience in DACH and / or UKI market. You excited about expanding into new markets.

• A builder. You want to be the leading marketing hire, expand on the foundations, and grow into leading a team.

Benefits

This is a remote‑first position. You will have access to career training to support your professional development. A company laptop is provided for your daily work. Stay active with a sport membership. Enjoy flexible working hours. Company stock options give you a stake in the company's growth. Paid co‑working options are also available.

Compensation

EUR 50,000–65,000 per year