Enterprise ABM & Demand Gen Lead

Deel; España; Hybrid; EUR 80,000 - 107,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership

Job summary

Deel is seeking an Enterprise Demand Generation Lead to own the ABM-driven pipeline for large, complex organizations. You will collaborate with Enterprise Sales, Growth Marketing, Product Marketing and regional teams to convert defined ICPs into engaged target accounts and measurable revenue.

This high-autonomy role requires strategic thinking and end-to-end ownership of demand programs. You will manage budgets, leverage ABM tools, and drive multi-region campaigns, events, and partnerships to

Qualifications

• 7+ years in B2B demand generation and ABM
• Strong command of enterprise metrics: engagement, pipeline, penetration, velocity
• Proven ABM at scale with one-to-one and one-to-many approaches
• Hands-on ABM tools usage (6sense, Demandbase, Terminus) and CRM/marketing automation
• Autonomous leader capable of driving complex initiatives across stakeholders
• Experience partnering with Enterprise Sales on account plans
• Product marketing fluency: ICP, personas, messaging
• Experience in multi-region/global B2B environments (a plus)

Responsibilities

• Own enterprise ABM strategy across motions with one-to-few and one-to-one plays
• Define and maintain target accounts list with Sales and RevOps
• Orchestrate account-level campaigns across paid, outreach, direct mail and exec engagement
• Build enterprise events strategy: dinners, roundtables, conferences
• Run enterprise B2B tactics: analyst influence, reference programs, advisory programs
• Maintain enterprise playbook with ICPs, buying committees, messaging
• Localize programs with regional marketing leads for markets
• Partner with Product Marketing on enterprise launches and timing
• Own budget and ROI reporting for pipeline from target accounts
• Collaborate with Enterprise Sales on plan reviews and handoffs

Skills

ABM programs

Enterprise marketing

CRM automation

Multi-region

Tools

6sense

Demandbase

Terminus

CRM/MA tools

Job description

Deel is seeking an Enterprise Demand Generation Lead to own the ABM-driven pipeline for large, complex organizations. You will collaborate with Enterprise Sales, Growth Marketing, Product Marketing and regional teams to convert defined ICPs into engaged target accounts and measurable revenue.

This high-autonomy role requires strategic thinking and end-to-end ownership of demand programs. You will manage budgets, leverage ABM tools, and drive multi-region campaigns, events, and partnerships to