EMEA Sales Marketing Coordinator – Hybrid & Lead Gen

TOMRA; Masanasa; Hybrid; EUR 30,000 - 50,000; Full time

Benefits offered by this job

Annual leave 29 days

Laptop provided

Cell phone subscription provided

Annual bonus

Paid parental leave

Extended life insurance 150k EUR

Private health insurance

On-the-job training

Job summary

TOMRA Food is a multinational organization delivering sensor-based sorting and processing tech for the food industry. As Sales Marketing Coordinator, you will support the EMEA sales organization by planning campaigns, generating leads, and driving commercial growth with a results-oriented mindset.

You will manage trade shows, webinars, and customer events across EMEA, coordinate with sales to develop compelling marketing content, and track performance using CRM and analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, or equivalent.
• Experience in marketing, preferably within a B2B, sales-driven environment.
• Skills in web content management systems and data analysis to track KPIs and campaign performance.
• Fluent in English; additional languages are welcome.
• Willingness to travel for exhibitions and customer events; valid driving license.

Responsibilities

• Support regional sales growth through targeted campaigns and engagement programs.
• Collaborate with Sales to design initiatives that generate quality leads.
• Create and maintain sales enablement tools, case studies, and marketing content.
• Plan and coordinate TOMRA Food's participation in trade shows, exhibitions, webinars, and customer events across EMEA.
• Manage timelines, suppliers, budgets, and ensure events deliver an excellent experience.
• Oversee development and distribution of marketing collateral and promotional materials.
• Track KPIs, campaign results, and event ROI; use CRM and analytics to measure impact.

Skills

Project management

Lead generation

Marketing strategy

Fluent English

Travel willingness

Education

Bachelor’s degree in Marketing/Communications/Event Management

Tools

CRM

Web content management systems

Data analytics

Job description

TOMRA Food is a multinational organization delivering sensor-based sorting and processing tech for the food industry. As Sales Marketing Coordinator, you will support the EMEA sales organization by planning campaigns, generating leads, and driving commercial growth with a results-oriented mindset.

You will manage trade shows, webinars, and customer events across EMEA, coordinate with sales to develop compelling marketing content, and track performance using CRM and analytics.