E-mailing Specialist, Digital Marketing

Ie University; Madrid; On-site; EUR 32,000 - 42,000; Full time

Job summary

IE University in Madrid seeks an Email Marketing Specialist to drive global email campaigns from planning to execution within the Digital Marketing team.

You will work with HubSpot, Marketo, and other tools, edit HTML templates, and ensure compliance with GDPR while collaborating across sales, recruitment, and marketing.

The ideal candidate has 3+ years in email marketing, bilingual English/Spanish, and a degree in a relevant field.

Qualifications

• 3+ years of email marketing experience.
• Experience with tools such as Hubspot, Marketo, Mapp, Adobe Campaign or Dynamics CRM.
• Hands-on HTML code editing and templating.
• Proficient in Microsoft 365 tools.
• Bilingual English and Spanish.

Responsibilities

• Manage daily email campaigns and execution.
• Collaborate with Sales, Recruitment and Marketing teams.
• Analyze campaign performance and generate reports.
• Ensure GDPR compliance in all email activities.
• Redesign HTML templates and improve email design.
• Coordinate with agencies for creative projects.

Skills

Email marketing

HTML/CSS

English proficiency

Spanish proficiency

Education

Bachelor’s or Master’s degree in relevant field

Tools

Hubspot

Marketo

Mapp

Adobe Campaign

Dynamics CRM

Job description

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Digital Marketing is looking for an Email Marketing Specialist to join its team!

Why IE University?

Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact.

At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future.

Our mission

We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.

Our Purpose

To foster positive change.

Values

• Cultivate the humanistic approach.
• Empower your entrepreneurial spirit
• Cherish the diversity of people, mind, and experience
• Drive innovation with a proactive mindset

We are looking for a person to join a full-time position inMadrid - IE Tower.

Responsibilities

Your role as an Email Marketing Specialistwill involve:

• Daily email marketing, coordination, creation, and execution of campaigns
• Daily work with data management systems, technical platforms, AI tools
• Analysis and optimization of email campaign performance (statistics, reports, etc.)
• Coordination with sales, recruitment, and marketing teams to ensure that email campaigns for events and programs are communicated effectively worldwide.
• Solid knowledge about best practices of email and GDPR compliance
• Email marketing projects as needed, including redesigning HTML templates, email channel/industry improvements & updates, creative & design improvements, etc.
• Occasional coordination with agencies for creative and technical projects

Qualifications

To thrive in this role, you should possess the following qualifications:

• At least 3 years of experience in email marketing, working with some of these tools: Hubspot, Marketo, Mapp, Adobe Campaign or CRM Dynamics
• Hands on experience with HTML code, layout, and tools
• Experience with Microsoft 365 and other Microsoft tools
• Comfortable editing and revising content (in both English and Spanish) for email marketing purposes
• Experience with creative tools such as Figma, Adobe Suite tools, etc.
• Knowledge in data analysis tools such as Power BI, Google Analytics, etc.
• Native or bilingual level English
• Bilingual or professional proficiency Spanish
• Bachelor’s or Master’s degree in relevant field

What you bring to the team:

• Effective communication skills and teamwork
• Organizational and time management skills
• Great attention to detail and high-level of concentration
• Enthusiasm and curiosity for the job

Valued experience, but not required:

• Experience with other email marketing tools
• Knowledge of other marketing areas, such as copy, SEO, and automation...
• Work with cross-functional or international teams
• Knowledge of higher education sector

At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.