Associate Director, Marketing & Communications - Centre for Health & Well-being

Irish Examiner; Madrid; On-site; EUR 60,000 - 75,000; Full time

Job summary

IE University is seeking an Associate Director of Marketing & Communications to lead the Center for Health & Well-being. This role focuses on strategic marketing and communications initiatives, enhancing the Center's visibility and community engagement.

The ideal candidate will have a Master’s degree in Marketing and 4-6 years of relevant experience. You will work closely with various stakeholders to develop impactful strategies that promote well-being and student development.

Qualifications

• 4-6 years of relevant experience in marketing and communications.
• Experience with higher education or purpose-driven environments is highly desirable.
• Experience managing complex, cross-functional projects.

Responsibilities

• Develop and execute integrated marketing and communications strategy.
• Strengthen the Center's brand and visibility.
• Build strong relationships across IE and external stakeholders.
• Lead marketing campaigns to increase awareness and impact.
• Manage communication calendars and projects effectively.

Skills

Strategic thinking

Excellent communication skills

Stakeholder management

Project management

Data-driven decision making

Digital marketing

Analytical abilities

Education

Master's degree in Marketing or related field

Job description

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University'sCenter for Health & Well-being is looking for anAssociateDirector, Marketing &Communicationsto join its team!The Center for Health & Well-beingadvancesaholistic,evidence-basedapproachtohelpingindividualsandcommunitiesthrive.Throughacademicprograms,partnerships,research, andcommunityengagement,theCenterpromoteswell-being,resilience,purpose, andsustainableperformanceacrosstheIEecosystemandbeyond. The Centerplaysanimportantrole insupportingstudentdevelopment,fosteringa cultureofwell-being, andcontributingto IEUniversity'sbroadermissionofdevelopingresponsible, human-centeredleaderscapableofcreatingpositiveimpact.

PositionOverview

ReportingtotheAcademicDirector,theAssociateDirectorofMarketing &CommunicationswillleadtheCenter'smarketing,communications, andpositioningstrategytostrengthenvisibility,engagement, andimpact.Thisrole combinesstrategicmarketing,branddevelopment,stakeholderengagement,communications,peopleleadership, and performancemeasurementtosupporttheCenter'sgrowthandinfluencewithinIE andglobally.

TheAssociateDirectorwillworkcloselywiththeStudentEducation&Experiencevertical, IE Marketing andCommunications, aswellasotherkeystakeholdersacrosstheuniversity toensurealignmentofmessaging,campaigns,engagementstrategies, andinstitutionalpriorities. The rolerequiresaholisticperspectiveonthestudentandcommunityexperience,positioningtheCenter'sinitiativeswithinthebroaderIEecosystemtomaximizeimpact,strengthencollaboration, andcreatea cohesiveexperienceacrossstudents, faculty, staff, alumni, andpartners. Whilesupportedbyinternsandotherresources,thispositionisexpectedtofocusprimarilyonstrategicplanning,ecosystemengagement,alignmentwithinstitutionalstrategy,stakeholdermanagement, andimpactgeneration.

Why IE University?

Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact.

At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future.

Our mission

We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.

Our Purpose

To foster positive change.

Values

• Cultivate the humanistic approach.
• Empower your entrepreneurial spirit
• Cherish the diversity of people, mind, and experience
• Drive innovation with a proactive mindset

We are looking for a person to join a full-time position inMadrid - IE Tower.

Responsibilities

Your role as a XXXX will involve:

StrategicMarketing &Positioning

• Developandexecuteanintegratedmarketing andcommunicationsstrategyalignedwiththegreaterinstitutionalstrategyandtheCenter'smission,strategicobjectives, andinstitutionalpriorities.
• StrengthentheCenter’sbrand,visibility, andthoughtleadershipacrossinternalandexternalaudiences,specificallyelevatingIE’srelevancein humancapacityeducationandexperience
• EnsuretheCenter'smarketing andcommunicationseffortssupportbroaderstudentengagement,community-building, andinstitutionalobjectives.
• Identifyopportunitiestoexpandreach,engagement,partnerships, andstrategicinfluence.
• Translateacademic,research, andwell-beingcontentintocompelling,accessible, andimpactfulcommunications.
• IdentifyopportunitiestointegratetheCenter'sinitiativesintowiderinstitutionalcampaigns,experiences, andstrategicinitiatives.

Marketing,Communications&Engagement

• Lead marketingcampaignsandcommunicationinitiativesthatincreaseawareness,participation, andimpact.
• Overseecontentdevelopmentacrosswebsites, digitalchannels,newsletters, social media,reports,presentations,events, andpromotionalmaterials.
• CollaboratecloselywithIE Marketing &Communicationsteamstomaximizevisibility,consistency, andinstitutionalalignment.
• CoordinatewithStudentEducation&Experienceandotherkeydepartmentstoensureacoherentandintegratedapproachtostudent-facingcommunicationsandengagement.
• Developcommunicationplansthatcontributetoaseamlessexperienceacrossthestudent,faculty, staff,alumni, andpartnerjourney.
• Supportthepromotionofacademicprograms,events,researchinitiatives,partnerships, andcommunityactivities.

Stakeholder&CommunityDevelopment

• BuildandmaintainstrongrelationshipsacrossIE andwithexternalstakeholderstostrengthencollaboration,participation, andengagement.
• FostergreaterintegrationoftheCenteracrossschools,departments, centers,student-facingunits,alumnirelations, andcorporatepartners.
• Serve as aconnectoracrosstheIEecosystem,identifyingopportunitiesforcollaboration,amplification, andsharedvaluecreation.
• Supportcross-functionalinitiativesthatstrengthencommunityengagement,belonging,well-being, andstudentsuccess.
• RepresentandadvocatefortheCenter'smissionandinitiativesbothinternallyandexternally.

Operations& Project Management

• Developsystems,processes, andframeworksthatimprovecoordination,efficiency,scalability, andexecution.
• Managecommunicationcalendars,campaigns,projects,vendors, agencies, andexternalpartners.
• Supportbudgetplanning,monitoring, andresourcemanagementrelatedtomarketing andcommunicationsactivities.
• Establishworkflowsandgovernancemechanismsthatfacilitatecollaborationacrossstakeholdersand reduceduplicationofeffort.

PeopleLeadership

• Lead, coach, anddevelopmarketing andcommunicationsteammembers,interns, andcontributors.
• Foster ahigh-performing,collaborative, andwell-being-centeredteamculture.
• Setpriorities,objectives, and performanceexpectationsalignedwiththeCenter'sstrategicgoals.
• Supporttalentdevelopment,resourceallocation, andeffectiveteamexecution.

Analytics&Impact

• Define andtrackKPIsrelatedtovisibility,engagement,participation,partnerships, andimpact.
• Developdashboardsandreportingmechanismstoinformstrategicdecision-making.
• Measuretheeffectivenessofcampaigns,initiatives, andstakeholderengagementefforts.Use data,insights, andstakeholderfeedbacktocontinuouslyimproveperformance andmaximizeimpact.

Qualifications

To thrive in this role, you should possess the following qualifications:

Education&Experience

• Master'sdegreein Marketing,Communications, Business, PublicRelations,StrategicCommunications,orarelatedfield.
• 4-6 yearsofrelevantexperiencein marketing,communications,brandmanagement,stakeholderengagement,communitybuilding,orrelatedareas.
• Experiencedevelopingstrategicmarketing andcommunicationplansandmanagingcomplex,cross-functionalprojects.
• Experiencewithinhighereducation,foundations,researchinstitutions, socialimpactorganizations,orpurpose-drivenenvironmentsishighlydesirable.

Skills

• Strategicthinkingwithstrongexecutioncapabilities.
• Excellentwrittenand verbalcommunicationskillsin English; Spanishishighlydesirable.
• Strongstakeholdermanagement,relationship-building, andinfluencingskills.
• Abilitytonavigatecomplexorganizationalenvironmentsandbuildalignmentacrossdiversegroups.
• Strongprojectmanagementandorganizationalskills.
• Data-drivendecision-makingandanalyticalcapabilities.
• Experiencewithdigital marketing,contentstrategy,communicationplatforms, andengagementanalytics.
• Collaborative, proactive,entrepreneurial, andsolutions-orientedmindset.
• Passion forwell-being, humandevelopment,education, and positive socialimpact.

Unleash your full potential and make an impact. The next move is yours!If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team atIE University.

At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.