E-Commerce Specialist

Europcar Mobility Group; Madrid; On-site; EUR 26,000 - 28,000; Full time

Benefits offered by this job

Permanent contract

Salary band 26–28K + 5% variable

Ticket restaurant

Life insurance

Health insurance

Growth opportunities

International environment

Job summary

Europcar Mobility Group's Iberian E-Commerce team is seeking a proactive E-Commerce Specialist to support Spain and Portugal across digital channels. You will monitor performance, optimize conversion and coordinate content updates.

You will work with SEO, CRM and marketing to improve visibility, personalize campaigns and ensure a seamless booking journey. The role requires 2–3 years in eCommerce, strong analytics with GA4 and Excel, and fluent English; Portuguese is a plus.

Qualifications

• 2–3 years in eCommerce or related roles.
• Strong analytical mindset with GA4 and Excel experience.
• Experience with SEO tools, CRO/UX, and digital campaigns.

Responsibilities

• Monitor and optimize eCommerce performance and conversion.
• Coordinate content updates and local campaigns.
• Support SEO and Google Business Profile optimization.
• Collaborate with CRM and Digital Marketing teams.
• Ensure website/app functionality and participate in UAT.
• Work with cross-functional teams to align initiatives.

Skills

eCommerce experience

Analytical mindset

Growth & optimization

English fluency

Tools

Salesforce Marketing Cloud

CMS platforms

Google Analytics 4

Excel

Job description

We are looking for a proactive and analytical E-Commerce Specialist to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal.

Key Responsibilities:

1. E-Commerce Performance & Conversion Optimization

• Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue.
• Identify opportunities to improve online sales performance and customer experience.
• Prepare regular performance reports, providing actionable insights and recommendations.
• Support the implementation and monitoring of conversion optimization initiatives.
• Coordinate and validate local website and app content, to ensure alignment with commercial priorities.
• Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives.
• Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance

3. SEO & Local Digital Visibility

• Support the implementation of SEO initiatives to improve organic visibility and traffic.
• Coordinate the optimization of local business profiles through Google Business Profile.
• Monitor local search visibility, content accuracy and online reputation

4. CRM & Digital Marketing Coordination

• Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales.
• Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities.
• Support local customer personalization initiatives and campaign targeting.

5. Website Functionality & Customer Experience

• Regularly monitor website and app functionality, identifying issues affecting the booking journey and customer experience.
• Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams.
• Participate in user acceptance testing (UAT) and validation of new functionalities.

6. Cross-functional Collaboration

• Work closely with local Sales, Marketing, Revenue Management and Product teams to ensure alignment with business objectives.
• Coordinate with Group and other countries e-Commerce teams on digital initiatives, platform developments and campaign execution.
• Support the implementation of new digital tools, features and commercial initiatives across Iberia.

What We're Looking For:

• Experience: 2 - 3 years in eCommerce, digital marketing or digital business support roles
• Analytics & Data: Strong analytical mindset with practical experience in Google Analytics 4, Excel and digital reporting tools. You don't just pull data-you translate it into actionable business recommendations
• Marketing Tech & CMS: Hands-on experience with Salesforce Marketing Cloud and familiarity with CMS platforms
• Growth & Optimization: Knowledge of SEO tools, Google Business Profile, digital campaign analysis, and a solid understanding of CRO, UX, and A/B testing.
• Soft Skills: Proactive, solution-oriented, and capable of working autonomously while effectively collaborating with cross-functional stakeholders.
• Languages: Fluent in English (Portuguese is a plus!)

What we offer

• Permanent, full-time contrat
• Salary band: 26 - 28K + 5% variable
• Benefits: Ticket restaurant, life insurance, health insurance
• Professional growth and development oportunities
• Opportunity to work in an international environment with an industry-leading company