Director of Marketing

Zest Hotel and Resort Ibiza; Gandia; On-site; EUR 90,000 - 150,000; Full time

Job summary

ZEST, a luxury five-star resort perched above San Antonio, Ibiza, seeks a Director of Marketing to craft and execute a holistic plan that positions the property and its F&B outlets as premier destinations for global travelers. You will collaborate with the GM, F&B Director and Commercial team to build brand visibility, guest engagement, and revenue growth.

The ideal candidate is a self-starter, outgoing, and creative, with 8+ years in luxury hospitality marketing and a deep knowledge of Ibiza’s

Qualifications

• Bachelor’s or master’s degree in marketing, communications, or related field.
• 8+ years of marketing experience in luxury hospitality or lifestyle brands, with at least 3 years in a leadership role.
• Proven track record launching or rebranding high-profile resorts, hotels, or similar properties.
• Deep understanding of the Ibiza market and international luxury travel trends.
• Fluency in English required; Spanish proficiency strongly preferred.
• Strong leadership, communication, and project management skills.
• Experience managing external agencies and digital platforms.

Responsibilities

• Develop and implement the pre-opening and post-opening marketing strategy aligned with brand values and business goals.
• Position the hotel and F&B outlets as a top-tier luxury destination, leveraging Ibiza’s global appeal.
• Lead brand identity, tone, and market differentiation with management and ownership.
• Manage PR agency partnerships and plan launch events and media fam trips.
• Collaborate with sales and revenue teams to drive occupancy and RevPAR.

Skills

Leadership

Brand strategy

Digital marketing

Budget management

Agency management

Education

Bachelor’s or Master’s in Marketing/related field

Tools

CRM platforms

SEO/SEM tools

Analytics tools

CMS platforms

Job description

Embrace the energy of ZEST.

Where wild beauty meets relaxed luxury, a refined escape with Ibiza’s energy. A place to unwind, connect and indulge. Morning sun, slow breakfasts, music in the air, and a view that somehow shifts your whole mindset.

ZEST is a five-star resort tucked into the hills above San Antonio.

The Director of Marketing will launch and lead the marketing strategy for our new luxury resort in Ibiza. This pivotal role will define and execute a holistic marketing plan to position the property & F&B outlets as a premier destination for global travellers, ensuring brand visibility, guest engagement, and revenue growth. This position will work closely with the General Manager, F&B Director and Commercial team onsite and will cultivate local & global relationships to generate brand awareness. The ideal candidate would be a self-starter, outgoing, a creative thinker and enjoy working in a fast-paced environment.

Job duties & responsibilities

Strategic Planning & Brand Positioning

• Develop and implement the hotel’s pre-opening and post-opening marketing strategy aligned with brand values and business goals.
• Position the hotel & F&B outlets as a top-tier luxury destination, capitalising on Ibiza’s global appeal and culture vibrancy.
• Work closely with management team and ownership to execute the brand identity, tone, and market differentiation.
• Maintain and enforce brand standards in all local marketing materials and communications.

Marketing Strategy & Execution

• Concepting marketing plan inclusive of advertising, PR, social, email, and events.
• Create content plan and oversee photoshoots
• Support execution of paid media & CRM working closely with agencies and Schulte Hospitality’s global organisation.
• Manage the marketing budget to ensure optimal allocation of resources aligned to business objectives.

Digital & Performance Marketing

• Oversee digital campaigns (SEO, SEM, email, social media, influencer marketing) to drive direct bookings and brand awareness
• Manage the hotel website, ensuring optimal UX, content relevance, and conversion performance
• Analyse performance metrics and KPI’s to optimise campaign effectiveness and ROI

PR & Partnerships

• Manage PR agency partners to ensure relationships with global media, influencer & luxury lifestyle publications are cultivated
• Plan and execute launch events and media fam trips
• Build strategic alliances with high-end brands, tourism boards, and event organisers.

Revenue Generation & Demand Creation

• Collaborate with the sales and revenue management teams to drive occupancy and RevPAR.
• Identify emerging travel trends and adjust marketing initiatives to capture new audiences.

Requirements:

• Bachelor’s or master’s degree in marketing, Communications, or related field.
• 8+ years of marketing experience in luxury hospitality or lifestyle brands, with at least 3 years in a leadership role.
• Proven track record launching or rebranding high-profile resorts, hotels, or similar properties.
• Deep understanding of the Ibiza market and international luxury travel trends.
• Fluency in English required; Spanish proficiency strongly preferred.
• Strong leadership, communication, and project management skills.
• Experience managing external agencies, creative teams, and digital platforms.
• Strategic, highly organised and results driven
• This is a high-profile role for someone who knows how to market a luxury brand and can balance strategy with day-to-day execution.

We’re seeking a self-starter who enjoys working in a fast-paced entrepreneurial environment