Marketing Manager - Digital

Zest Hotel and Resort Ibiza; Gandia; On-site; EUR 70,000 - 90,000; Full time

Job summary

ZEST Ibiza is seeking a creative, digitally minded Marketing Manager to help introduce ZEST to the world, build our market presence and turn awareness into bookings.

Reporting to the Marketing Director, you’ll lead digital marketing, social media, content production and partnerships from pre-opening through launch, coordinating with agencies and resort teams to deliver a consistent ZEST experience.

Qualifications

• Four to six years’ marketing experience in luxury hospitality.
• Strong knowledge of digital marketing, including paid media, SEO, analytics and CRM.
• Experience with GA4, Google Ads, Meta Ads Manager and email marketing platforms.
• Fluency in English and Spanish.

Responsibilities

• Coordinate day-to-day digital marketing activity with paid media, SEO and website partners.
• Manage and update the ZEST website, keeping content accurate, engaging and optimised for search and conversion.
• Monitor website traffic, campaign performance and ROAS; identify improvements.
• Support CRM and email marketing campaigns and analytics.
• Maintain clear performance reporting and ensure analytics, tracking and platforms work effectively.
• Coordinate social media calendar and content production.
• Plan photography, video shoots and other content production with partners.
• Track social media performance and audience growth.
• Organise and maintain the resort’s photography, video and creative asset library.
• Coordinate campaigns for accommodation, restaurants, wellness and experiences.
• Manage the marketing calendar and budgets with agencies.

Skills

Digital marketing

Paid media

SEO

Website management

Analytics

CRM

Content production

Social media management

Brand marketing

Budget management

Project management

Communication skills

English

Spanish

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Email marketing platforms

Job description

Marketing Manager – Digital

ZEST Ibiza | Full-time | On-site

Bring ZEST to life

ZEST is a new five-star resort opening in Ibiza in 2027. Set above San Antonio, the resort will bring together the island’s vibrant energy and a more relaxed side of luxury, with distinctive places to stay, restaurants and bars, wellness and memorable experiences.

We’re looking for a creative, digitally minded Marketing Manager to help introduce ZEST to the world, build our presence in the market and turn awareness into bookings.

Reporting to the Director of Marketing, you’ll help deliver the resort’s marketing strategy from pre-opening through to launch and beyond. You’ll work closely with the Director of Marketing, General Manager, resort teams and specialist agencies to create effective campaigns and a consistent ZEST experience across our digital channels.

What you’ll do

Digital marketing and performance

• Coordinate day-to-day digital marketing activity with our paid media, SEO and website partners.

• Manage and update the ZEST website, keeping content accurate, engaging and optimised for search and conversion.

• Monitor website traffic, campaign performance, direct bookings and return on ad spend, identifying ways to improve results.

• Support CRM and email marketing, including database growth, guest communications and automated campaigns.

• Maintain clear performance reporting and help ensure analytics, tracking and marketing platforms are working effectively.

Social media and content

• Manage the social media calendar and coordinate content across our channels.

• Plan photography, video shoots and other content production with creative partners and resort colleagues.

• Track social media performance, engagement and audience growth.

• Organise and maintain the resort’s photography, video and creative asset library.

Brand, campaigns and partnerships

• Ensure marketing activity reflects ZEST’s identity, positioning and tone of voice.

• Coordinate campaigns for the resort’s accommodation, restaurants, bars, wellness and experiences.

• Support partnerships with relevant lifestyle, hospitality and local brands.

• Coordinate marketing collateral and support PR, media and influencer activity.

Marketing coordination

• Manage the marketing calendar, project timelines and delivery of agreed activity.

• Be a key contact for digital, creative, social and PR agencies, helping keep projects on time and within budget.

• Work with the Director of Marketing, General Manager and wider resort team to align marketing with commercial priorities.

• Monitor marketing expenditure, obtain supplier quotes and support budget management.

What you’ll bring

• Four to six years’ marketing experience, ideally in luxury hospitality, travel or lifestyle.

• Strong knowledge of digital marketing, including paid media, SEO, website management, analytics and CRM.

• Experience with tools such as Google Analytics 4, Google Ads, Meta Ads Manager and email marketing platforms.

• A good understanding of social media, content production and brand marketing.

• Commercial awareness and confidence using data to spot opportunities and improve performance.

• Strong project management, communication and organisational skills.

• Fluency in English and Spanish; additional languages would be an advantage.

• The ability to work on site in Ibiza. Knowledge of the island’s luxury hospitality and lifestyle scene would be helpful.

• Experience supporting a hotel opening or brand launch would be an advantage.

Who you are

You’re creative, digitally minded and commercially aware. You’re comfortable working with agencies, colleagues and senior stakeholders, and you take ownership of the details that turn a good idea into effective marketing.

You’re excited by Ibiza, hospitality and the opportunity to help build a new resort and brand from the ground up.