Digital Growth Lead — Energy Retail (Spain)

MET Group; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

MET Group’s MET Retail is seeking a Digital Sales & Performance Lead based in Madrid to own the direct digital channel for Spain and scale it across markets. You will manage paid acquisition end-to-end and drive website/app conversions.

The role requires fluency in Spanish and English and a strong track record in digital growth within energy or utilities. You will build and optimize the acquisition engine, refine lifecycle journeys, and document a scalable playbook for future market expansion,

Qualifications

• 6–8 years digital-first B2C growth experience in energy or utilities.
• Experience across markets or scaling a playbook internationally is highly appreciated.
• Strong analytical depth: comfortable owning attribution and experiment design.
• Experience specifying lifecycle/CRM journeys.
• Fluent in Spanish and English.

Responsibilities

• Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation
• Own website and app conversion: signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
• Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers
• Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget
• Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
• Define funnel requirements into the digital team, working with the business Product Owner
• Document the acquisition playbook as a replicable asset for the markets that come next

Skills

Digital growth

Analytics depth

Lifecycle journeys

B2C growth in energy/utilities

Spanish & English fluency

Job description

MET Group’s MET Retail is seeking a Digital Sales & Performance Lead based in Madrid to own the direct digital channel for Spain and scale it across markets. You will manage paid acquisition end-to-end and drive website/app conversions.

The role requires fluency in Spanish and English and a strong track record in digital growth within energy or utilities. You will build and optimize the acquisition engine, refine lifecycle journeys, and document a scalable playbook for future market expansion,