Digital Sales & Performance Lead / energy retail

MET Group; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

MET Group’s MET Retail is seeking a Digital Sales & Performance Lead based in Madrid to own the direct digital channel for Spain and scale it across markets. You will manage paid acquisition end-to-end and drive website/app conversions.

The role requires fluency in Spanish and English and a strong track record in digital growth within energy or utilities. You will build and optimize the acquisition engine, refine lifecycle journeys, and document a scalable playbook for future market expansion,

Qualifications

• 6–8 years digital-first B2C growth experience in energy or utilities.
• Experience across markets or scaling a playbook internationally is highly appreciated.
• Strong analytical depth: comfortable owning attribution and experiment design.
• Experience specifying lifecycle/CRM journeys.
• Fluent in Spanish and English.

Responsibilities

• Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation
• Own website and app conversion: signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
• Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers
• Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget
• Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
• Define funnel requirements into the digital team, working with the business Product Owner
• Document the acquisition playbook as a replicable asset for the markets that come next

Skills

Digital growth

Analytics depth

Lifecycle journeys

B2C growth in energy/utilities

Spanish & English fluency

Job description

Digital Sales & Performance Lead / energy retail

• Full-time

MET Group is an integrated European energy company headquartered in Switzerland, active across the full value chain - generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large-scale trading with a growing portfolio of renewable and flexible assets. In 2025 the group generated €28.6 billion in consolidated revenue.

MET Retail is a new chapter for the group: bringing energy directly to households. We're building a technology-driven retail platform for power and gas, with a digital, customer-first model. One model, built to scale across Europe. We're a small international team, and there's a lot to build. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one.

Mission Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.

Scope Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid.

• Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation
• Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
• Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers
• Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget
• Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
• Define funnel requirements into the digital team, working with the business Product Owner
• Document the acquisition playbook as a replicable asset for the markets that come next

• 6–8 years digital-first B2C growth experience gained in energy or utilities. Another regulated switching market, fintech and subscription backgrounds could be also considered
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Strong analytical depth: comfortable owning attribution and experiment design.
• Experience specifying lifecycle/CRM journeys
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Fluent Spanish and English