Digital Content Marketing Manager

Room Mate Hotels; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Extra days off

Birthday off

Leave for new parents

Hybrid work system

Job summary

Room Mate Hotels is seeking a Senior Digital Content Marketing Manager to lead global content strategy, shaping brand storytelling from inspiration to booking and beyond. The role oversees SEO, analytics, and conversion-focused content to boost direct bookings and engage travelers across all digital touchpoints.

You’ll collaborate with Brand, Performance, CRM, E-commerce and Revenue teams, manage agencies, and steer content for new openings and expansion projects in an international setting.

Qualifications

• +5 years in Digital Content Marketing (hospitality, travel or lifestyle is a plus)
• Strong expertise in SEO, analytics, and conversion-driven content
• Strategic mindset with hands-on execution
• Experience with tools like Google Analytics, Search Console, SEMrush, CMS (WordPress)
• Fluent English

Responsibilities

• Define and lead our global digital content strategy
• Drive SEO and conversion-focused content to increase direct bookings
• Shape storytelling across website, CRM, paid media, social & OTA platforms
• Collaborate with Brand, Performance, CRM, E-commerce & Revenue teams
• Manage agencies and coordinate international projects
• Lead content strategy for new openings and expansion projects

Skills

Digital content marketing

SEO

Analytics

Conversion optimization

Strategic thinking

Fluent English

Tools

Google Analytics

Search Console

SEMrush

CMS (WordPress)

Job description

Welcome to Room Mate Hotels!At Room Mate Hotels, we continue to grow and we’re looking for a Senior Digital Content Marketing Manager to lead our global content strategy and take our brand storytelling to the next level.This role will be key in shaping how our brand connects with travelers across all digital touchpoints from inspiration to booking and beyond.

What will you do?

• Define and lead our global digital content strategy
• Drive SEO and conversion-focused content to increase direct bookings
• Shape storytelling across website, CRM, paid media, social & OTA platforms
• Collaborate with Brand, Performance, CRM, E-commerce & Revenue teams
• Manage agencies and coordinate international projects
• Lead content strategy for new openings and expansion projects

A dynamic, international role with exposure across multiple markets and teams.

What are we looking for?

• +5 years in Digital Content Marketing (hospitality, travel or lifestyle is a plus)
• Strong expertise in SEO, analytics, and conversion-driven content
• Strategic mindset with hands-on execution
• Experience with tools like Google Analytics, Search Console, SEMrush, CMS (WordPress)
• Fluent English

Nice to have: CRM & email marketing knowledge, UX/CRO understanding, experience in international environments.

You’ll make an impact on:

• Organic traffic growth
• Website conversion & direct bookings
• Engagement and content performance

What do we offer?

At Room Mate, we want you to feel comfortable and happy working with us. That’s why we offer:

• Permanent contract.
• Additional days off! An extra week per year, your birthday off, and an additional month of leave for new parents.
• Flexibility! We trust you.Hybrid work system.

If you’re passionate about content, data, and building meaningful brand experiences — we’d love to hear from you.

Join us! this could be your new place!