Digital Marketing Associate Manager (Maternity Leave Cover)

Hyatt; Palma; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance (fully covered)

Remote-friendly options

Job summary

Hyatt is seeking a Digital Marketing Associate Manager for Europe and North Africa (ENA) to develop and deliver innovative digital marketing strategies that strengthen the Hyatt brand, deepen guest engagement, and drive growth across the ENA region.

You will manage relationships with Hyatt's ENA Digital Media Agency, collaborate with the EAME regional agency, and partner with hotel teams and stakeholders to ensure a consistent, forward‑thinking approach to digital marketing.

Qualifications

• Minimum 4 years of professional experience in digital marketing.
• Strong knowledge of paid digital advertising including SEM, metasearch, paid social, display, programmatic and affiliate marketing.
• Advanced proficiency in digital analytics and advertising platforms (Adobe Analytics, Google Analytics, Google Ads, Meta).
• Experience working with or managing external agencies across multiple markets or regions.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive guest engagement, acquisition and loyalty across ENA.
• Plan, execute and optimize digital campaigns across Google, Meta, LinkedIn, SEM, metasearch, programmatic and social channels to maximize ROI.
• Manage relationships with Hyatt's ENA Digital Media Agency and collaborate with regional agencies to ensure consistency and best practices across markets.

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

Google Ads

Meta platforms

Programmatic

Job description

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Your Role

As Digital Marketing Associate Manager for Europe and North Africa (ENA) you will play an important role in developing and delivering innovative digital marketing strategies that strengthen Hyatt's brand presence, deepen guest engagement, and drive acquisition, loyalty, and measurable business growth across the region.

Combining strategic thinking with hands‑on digital expertise, you will translate insights into impactful campaigns, optimize performance across multiple channels, and identify new opportunities to connect with our audiences.

You will manage the relationship with our ENA Digital Media Agency, collaborate closely with our regional EAME agency, and partner with hotel teams and key stakeholders to ensure a consistent, effective, and forward‑thinking approach to digital marketing. Through your creativity, analytical mindset, and collaborative spirit, you will help our hotels make the most of digital opportunities and deliver meaningful results.

Contract Type: Fixed‑term maternity leave cover

Location: Palma, Spain (Hybrid working arrangement)

Start Date: November 1, 2026

Contract Duration: Minimum 6 months

Your Responsibilities

Digital Strategy & Campaign Performance

• Support the development and execution of comprehensive digital marketing strategies that align with Hyatt's business objectives, strengthen brand visibility, and drive guest engagement, acquisition, and loyalty across ENA
• Plan, execute, and optimize digital advertising campaigns across channels including Google, Meta, LinkedIn, search engine marketing (SEM), metasearch, programmatic, display, and social media, with a focus on maximizing return on investment.
• Monitor and analyze campaign performance, develop insightful dashboards and reports, and translate data into actionable recommendations that continuously improve marketing effectiveness.
• Manage digital marketing budgets, ensuring thoughtful allocation of resources, efficient media investment, and strong campaign performance.

Agency Management & Regional Collaboration

• Manage the day‑to‑day relationship with Hyatt's ENA Digital Media Agency, ensuring high‑quality execution, alignment with brand and commercial objectives, and effective budget management.
• Collaborate closely with the EAME regional Digital Media Agency to promote consistency in strategy, campaign execution, reporting, and the adoption of best practices across markets.

Stakeholder Partnerships

• Partner with Marketing, Brand, Loyalty, Franchise, Revenue, and CRM teams to align campaign objectives, messaging, and digital content with Hyatt's broader commercial priorities and brand standards.

Your Qualifications & Experience

We are looking for a digitally savvy, collaborative, and results‑oriented marketing professional who brings together strategic thinking, analytical expertise, and a genuine passion for driving business performance.

Experience & Expertise

• A minimum of 4 years of professional experience in digital marketing, with demonstrated expertise in digital media strategy, campaign management, and performance optimization.
• Strong knowledge of paid digital advertising, including SEM, metasearch, paid social, display, programmatic advertising, and affiliate marketing.
• Advanced proficiency in digital analytics and advertising platforms, including Adobe Analytics, Google Analytics, Google Ads, Meta advertising platforms, and relevant media technologies.
• Experience working with or managing external agencies and coordinating marketing initiatives across multiple markets or regions.
• Familiarity with cloud‑based marketing technologies, including personalization, content management, data analytics, e‑commerce, CRM, mobile, and collaboration platforms.
• Experience with marketing automation and CRM campaigns would be an advantage.
• A bachelor's degree is preferred.

Skills & Capabilities

• Strong analytical and problem‑solving skills, with the ability to turn complex data into clear insights, compelling stories, and practical business recommendations.
• Strong communication and stakeholder management skills, with the confidence to engage and collaborate effectively across departments, markets, and levels of leadership.
• A creative and curious mindset, combined with commercial awareness and a passion for exploring new digital opportunities.
• Excellent attention to detail and a commitment to delivering high‑quality, brand‑aligned work.
• High proficiency in Microsoft Office applications and digital marketing reporting tools.
• Excellent written and verbal communication skills, with the ability to build productive relationships and collaborate across diverse teams.

How We Care For Our People

What sets us apart is our purpose— to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We're proud to offer the following benefits:

• Health insurance , fully covered by the company.
• Flexible compensation for meals and childcare.
• The option to request salary advances .
• Up to 12 complimentary hotel nights per year , prorated according to the length of your contract.
• Two remote‑working days per week.
• Special discounts at Hyatt hotels worldwide, as well as on a range of services and products.

You'll be part of our exclusive world of care, #WorldofCare , where your well‑being and development are our priority .