Data & Analytics Marketing Strategist

LSEG; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

London Stock Exchange Group (LSEG) is seeking a Senior Specialist in Business Marketing to support Communities across Data & Analytics. The role partners with Marketing, Sales and Product teams to define audience-led initiatives and craft compelling messaging for private markets and corporate communities.

As part of the D&A marketing team, you will translate product capabilities into customer value, drive growth and retention, and ensure content aligns with LSEG’s brand identity across

Formación

• Three to five years of proven experience in B2B marketing, ideally within data, technology, financial services, or related sectors.

Responsabilidades

• Partner with Marketing, Sales and Product teams to support the development of marketing strategy and oversee activation and implement content deliverables.
• Help shape and articulate the full value proposition for priority communities and personas.
• Support the development of audience and community strategies based on customer needs, priorities and goals.
• Create community messaging, content, customer journeys and engagement plans in partnership with Community marketing lead.
• Translate product updates and capabilities into customer-centric stories and outcomes.
• Partner with Product Marketing, Global Campaigns and Partner Marketing to bring propositions to market and maximise commercial impact.
• Collaborate with design and writing teams to produce high-quality content for B2B channels and formats.
• Coordinate with agencies and strategic marketing partners to ensure strategy is understood and content reflects customer challenges and product proof points.
• Drive excellence across deliverables and maximize ROI.
• Ensure content aligns with our verbal and visual brand identity.
• Edit, proofread, and improve content throughout product process.
• Use analytics/metrics to inform marketing investment decisions and report ROI.

Conocimientos

B2B marketing

Stakeholder management

Marketing analytics

Project management

Financial services context

Herramientas

Adobe Workfront

Tableau

Adobe Analytics

Google Display

Demandbase

Descripción del empleo

London Stock Exchange Group (LSEG) is seeking a Senior Specialist in Business Marketing to support Communities across Data & Analytics. The role partners with Marketing, Sales and Product teams to define audience-led initiatives and craft compelling messaging for private markets and corporate communities.

As part of the D&A marketing team, you will translate product capabilities into customer value, drive growth and retention, and ensure content aligns with LSEG’s brand identity across