Senior Specialist, Marketing, Data & Analytics

LSEG; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

London Stock Exchange Group (LSEG) is seeking a Senior Specialist in Business Marketing to support Communities across Data & Analytics. The role partners with Marketing, Sales and Product teams to define audience-led initiatives and craft compelling messaging for private markets and corporate communities.

As part of the D&A marketing team, you will translate product capabilities into customer value, drive growth and retention, and ensure content aligns with LSEG’s brand identity across

Formación

• Three to five years of proven experience in B2B marketing, ideally within data, technology, financial services, or related sectors.

Responsabilidades

• Partner with Marketing, Sales and Product teams to support the development of marketing strategy and oversee activation and implement content deliverables.
• Help shape and articulate the full value proposition for priority communities and personas.
• Support the development of audience and community strategies based on customer needs, priorities and goals.
• Create community messaging, content, customer journeys and engagement plans in partnership with Community marketing lead.
• Translate product updates and capabilities into customer-centric stories and outcomes.
• Partner with Product Marketing, Global Campaigns and Partner Marketing to bring propositions to market and maximise commercial impact.
• Collaborate with design and writing teams to produce high-quality content for B2B channels and formats.
• Coordinate with agencies and strategic marketing partners to ensure strategy is understood and content reflects customer challenges and product proof points.
• Drive excellence across deliverables and maximize ROI.
• Ensure content aligns with our verbal and visual brand identity.
• Edit, proofread, and improve content throughout product process.
• Use analytics/metrics to inform marketing investment decisions and report ROI.

Conocimientos

B2B marketing

Stakeholder management

Marketing analytics

Project management

Financial services context

Herramientas

Adobe Workfront

Tableau

Adobe Analytics

Google Display

Demandbase

Descripción del empleo

About Us

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deepknowledgeand worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manageriskand create jobs.It’showwe’vecontributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, LatinAmericaand Asia Pacific. We employ 25,000 people globally, more than halflocatedin Asia Pacific. LSEG’s ticker symbol is LSEG.

Our People

People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.

We embrace diversity and activelyseekto attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity,diversityand innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

Purpose of the role

This role sits within the Business Marketing team at LSEG and directly supports the Communities across Data & Analytics (D&A). The Business Marketing team is a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximises the impact of our investment and our relevance in the market.

The Business Marketing team is the critical link to the Product, Community and Sales teams to ensure all marketing activities are directly aligned to LSEG’s business priorities. As part of the D&A marketing team, this role willbe responsible forsupportingaudience-led marketing initiatives for New Growth Horizons including defining customer-centric propositions, messaging, and content. The Senior Specialist will aid in the development of community strategies and engagement programmes that translate product capabilities into customer value and drive growth,retentionand commercial impact across priority market segments.

Applicants for this role should have experience developing multi-channel marketing strategies, stakeholder engagement, and content marketing deliverables to support data or technology solutions to financial communities, with particular interest in Private Markets as well as thecorporatecommunity.

Key Responsibilities

• Partner with Marketing,Salesand Product teams to support the development of marketing strategy and oversee creation of activation and implement content deliverables.
• Help shape and articulate the full value proposition for priority communities and personas.
• Support thedevelopofaudience and community strategies based on customer needs,prioritiesand goals.
• Create community messaging, content, customerjourneysand engagement plansin partnership withCommunity marketing lead.
• Translate product updates and capabilities into customer‑centric stories and outcomes.
• Partnerwith Product Marketing, Global Campaigns and Partner Marketing to bring propositions to market and maximise commercial impact.
• Collaborate closely with design and writing teams to produce high‑quality, compelling content suitable for B2B channels and formats including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.
• Collaborate with the business,agenciesand strategic marketing partners to ensure strategy is understood and content is reflective of our customer challenges and our product proof points.
• Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximise return on investment.
• Ensure all content is engaging, relevant, and articulates our full value propositions, broadens the conversation with theclientand deepens relationships as a core part of the sales process.
• Ensure all content aligns with our verbal and visual brand identity.
• Edit, proofread, and improve content throughout product process.
• Make use of analytics/metrics as a basis for marketing investment decision making, track performance against benchmarks and report return on investment.
• Generate ideas to increase customer engagement.

Skills and requirements

• Threeto five yearsof provenexperience in B2B marketing, ideally within data, technology, financial services, or related sectors, with a strongtrack recordof developing and executing go-to-market and multi-channel marketing campaigns.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across global, matrixed organisations and translate complex technical concepts into compelling customer-focused messaging.
• Data-driven marketer with experience using marketing technologies and analytics platforms (e.g.AdobeWorkfront, Tableau, Adobe Analytics, Google Display,Demandbase) to measure campaign performance and optimise outcomes.
• Highly organised,curiousand proactive, with excellent project management skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
• Understanding of the financial services industry and the needs of institutional and technology-focused customers

Career Stage:

Senior Associate

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement. If you’re ready to take your career to the next level and make a significant impact, we’d love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.