Customer Marketing Specialist

Lindt & Sprüngli España y Portugal; Barcelona; Presencial; EUR 36.000 - 56.000; Jornada completa

Descripción de la vacante

Lindt & Sprüngli España y Portugal is seeking a Customer Marketing Specialist to translate brand strategy into impactful Trade Marketing plans, boosting brand visibility and shopper engagement across Modern Trade and On-Trade channels.

The role focuses on POS materials, activation plans, and supporting the sales force with campaigns and launches, while coordinating cross-functional teams to ensure brand alignment and execution at the POS.

Formación

• Experience in FMCG company is a must.
• At least 3 years experience in Trade Marketing/Sales departments.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced Excel is a must).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel in different moments of the year.

Responsabilidades

• Create suitable POS materials and activation plans for major customers.
• Execute trade marketing campaigns and new launches at POS.
• Analyze display margins and optimize POS costs.
• Analyze category and competitor activity and track promotions.
• Coordinate in-store tastings with customers and agencies.

Conocimientos

Project management

Cross-functional collaboration

Organization

Attention to detail

Communication & relationship skills

Herramientas

MS Office

Excel

SAP

Descripción del empleo

Lindt & Sprüngli is a global leader in the premium chocolate sector, known for its high-quality products, strong heritage, and commitment to excellence. Founded in Switzerland in 1845, the company operates in more than 120 countries and is recognized for iconic brands such as Lindor and Excellence.

At Lindt Iberia, we are looking for a Customer Marketing Specialist reporting to the Customer Marketing Manager. The purpose of the role is to translate the brand marketing strategy into impactful Trade Marketing plans, driving brand visibility and shopper engagement across Modern Trade and On-Trade channels.

As a Part Of Your Main Accountabilities Will Be

Point Of Sales Materials & Activation Plans:

• Creation of suitable and excellent POS materials and activities that ensures product sell-in store activation.
• Be Responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
• Analysis of display margin and optimization of POS costs.
• Analyze our categories and competitor's and track promotional activities.
• Coordinate in-store tastings activities with customers and agencies in major customers.

Sales Force Support

• Support Sales & Field team in different projects to meet customer requirements.
• Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
• Give strong support in specific customers projects to our sales force and field team.

Other Accountabilities

• Daily contact with Marketing team to keep product strategies aligned with the actions at the POS.
• Support in the preparation of Categories Strategic Plans.
• Key person in terms of internal projects coordination (Sales/ Mkt/Purchasing/Demand / Logistics departments).

Experience & Tools

• Experience in FMCG company is a must.
• At least 3 years experienced in Trade Marketing/Sales departments.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced excel is a must).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel in different moments of the year.

Skills

• Project management & cross-functional collaboration skills.
• Very well organized.
• Orientation to details.
• Results-driven.
• Excellent communication and relationship skills.