CRM & Promotions Manager - Multichannel Growth

Minor Hotels Europe and Americas; Madrid; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Worldwide experience

Career development opportunities

Wellbeing initiatives

Team member recognition programmes

Discount rates in hotels

Job summary

Minor Hotels Europe and Americas is seeking a CRM & Promotions Manager to oversee CRM campaigns and promotional initiatives across Europe and the Americas. The ideal candidate should have a Bachelor’s degree, at least 5 years' experience in CRM, and be proficient in both English and Spanish. Responsibilities include managing multi-channel campaigns, collaborating with teams, and focusing on campaign performance analysis. Benefits include international career development opportunities and recognition programs.

Qualifications

• Minimum 5 years of experience in CRM or lifecycle marketing roles.
• Experience coordinating initiatives in international environments.
• Hands-on experience with CRM platforms.
• Familiarity with graphic design tools is a plus.

Responsibilities

• Own end-to-end delivery of CRM and promotional initiatives.
• Collaborate with Revenue Management and Digital teams.
• Analyse campaign performance and optimise KPIs.
• Design customer lifecycle journeys and segmentation strategies.

Skills

CRM campaign management

Performance analysis

Bilingual proficiency (English, Spanish)

Strong Excel skills

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, or similar

Tools

Salesforce Marketing Cloud

Google Analytics

Power BI

Job description

Minor Hotels Europe and Americas is seeking a CRM & Promotions Manager to oversee CRM campaigns and promotional initiatives across Europe and the Americas. The ideal candidate should have a Bachelor’s degree, at least 5 years' experience in CRM, and be proficient in both English and Spanish. Responsibilities include managing multi-channel campaigns, collaborating with teams, and focusing on campaign performance analysis. Benefits include international career development opportunities and recognition programs.