CRM Manager (They, She, He)

Talantir; Barcelona; Hybrid; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Equity plan

Private health insurance

Glovo credit

Discounts on transportation, food, and

Gym memberships

Extra time off & remote work 2 days/wk

Parental leave enhancements

Wellbeing benefits

Job summary

Glovo is seeking a Senior Lifecycle Marketing Lead to own the CRM strategy across onboarding, engagement, reactivation and retention. You will steer multi-channel campaigns and lead a team of lifecycle specialists, partnering with tech, data, design and brand to scale personalized communications.

You will leverage analytics to optimize segmentation and messaging, continuously testing and innovating to improve customer lifetime value while aligning with business goals.

Qualifications

• 4+ years in lifecycle marketing or CRM with automated journeys and personalized communication.
• Collaborates with analysts and data teams to derive actionable insights from user data.
• Experience managing a team of CRM specialists.

Responsibilities

• Own and drive the CRM automated marketing strategy for all lifecycle stages (onboarding, engagement, reactivation, retention).
• Define and optimize multi-channel campaigns (email, push, in-app messaging).
• Lead and mentor a team of 3 lifecycle specialists.
• Collaborate with tech, data, design and brand to ensure scalable lifecycle strategies and personalization.
• Incorporate analytics to improve messaging, segmentation and CLV.
• Experiment with new ideas and stay ahead of lifecycle marketing trends.

Skills

Lifecycle marketing

CRM strategy

Data-driven insights

Team leadership

Stakeholder management

Personalization

Analytics

Education

Business Administration

Economics

Marketing

Master's degree advantageous

Tools

Braze

HubSpot

Salesforce

Job description

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

You will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you!

You’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle, from the moment someone first downloads our app to becoming a loyal, long-term advocate.

• Own the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
• Define the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and excited about our brand.
• Lead your team – Manage and inspire a team of 3 lifecycle specialists, helping them grow and execute on campaigns that deliver results.
• Collaborate cross-functionally – work closely with our tech, data, design, and brand teams to ensure lifecycle strategies are both effective and scalable. Also, ensure we leverage new technologies for process optimization, as well as user segmentation and personalization.
• Data-driven decision-making – Dive deep into analytics and user behavior to continuously improve our messaging, segmentation, and overall strategy optimizing for maximum contribution to customer lifetime value.
• Innovate and experiment – Test new ideas and approaches, staying on top of lifecycle marketing trends and tools to keep us ahead of the curve.

Qualifications

• Extensive experience (4+ years) in lifecycle marketing or CRM where you acquired a strong understanding of segmentation, automated user journeys, and personalized communication. (using marketing automation tools such as Braze, HubSpot, Salesforce, etc.)
• Extensive experience (4+ years) working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating.
• Management experience, leading a team of CRM specialists.
• Experience with the operational and system side of CRM, enough to assess opportunities/downsides.
• A strategic mindset. You can see the big picture, but also loves diving into the details.
• A collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills.
• A problem solving and results-driven, can-do attitude.
• The ability to learn fast and adapt yourself to different business situations.
• Hands-on attitude. You’ll have to roll up your sleeves!
• Preferably a degree in Business Administration, Economics, Marketing or equivalent (Master's Degree would be advantageous)

Nice To Have

• Experience in startups or technological platforms
• Food delivery company experience in a growth department
• Experience in international environments
• Experience with Braze

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We Believe Driven Talent Deserves

• An enticing equity plan that lets you own a piece of the action.
• Top-notch private health insurance to keep you at your peak.
• Monthly Glovo credit to satisfy your cravings!
• Discounts on transportation, food, and even kindergarten expenses.
• Discounted gym memberships to keep you energized.
• Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• Enhanced parental leave, and office-based nursery.
• Online therapy and wellbeing benefits to ensure your mental well-being.

Additional Information

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!