User Acquisition Specialist at Delivery Hero

Delivery Hero; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity plan

Private health insurance

Glovo credit

Discounts

Gym membership

Remote work flexibility

Parental leave

Wellbeing benefits

Job summary

Glovo in Barcelona is seeking a Senior Performance Marketing Manager to drive acquisition, activation and re-engagement across app campaigns and programmatic channels. You will lead cross-functional projects, optimize campaigns from strategy to execution, and collaborate with data scientists, BI and design to push performance.

The role rewards hands-on, data-driven decision making, strong analytics, and the ability to scale high-impact initiatives across regions.

Qualifications

• 3-5+ years in performance marketing with Google App Campaigns and programmatic advertising.
• Proven ability to scale campaigns, optimize acquisition funnels and ROAS.
• Strong understanding of measurement, attribution, incrementality and optimization.
• Analytical mindset with ability to turn data into actionable insights.
• Experience managing large-scale campaigns with cross-stakeholder collaboration.
• Familiar with data-driven marketing tools (DS, Tableau, Excel, Appsflyer).
• Thrives in fast-paced settings; communicates clearly and proactively.

Responsibilities

• Manage 360 campaigns across Google UAC and programmatic channels.
• Lead acquisition, activation, reactivation and re-engagement efforts.
• Collaborate with performance leads, data scientists, BI and design.
• Own performance targets and share best practices to raise team results.
• Drive continuous optimization via A/B testing and analytics.
• Lead projects from strategy through execution across regions.

Skills

Performance marketing

Google App Campaigns

Programmatic advertising

Campaign scaling

Analytics

Cross-team collaboration

A/B testing

Communication

Tools

Google Data Studio

Tableau

Excel

Google Ads Editor

Adjust

Branch

Appsflyer

Job description

Company Description

Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Barcelona, CT, ES.

Full time on site position offers great opportunities for career growth.

Job Description

Work alongside performance marketers, data engineers & data scientists and be responsible for using data to proactively uncover untapped opportunities, measure & monitor performance, and optimize all aspects of Glovo's marketing efforts. You will work hand in hand with performance leads and you will be responsible for 360 projects, working closely with all channel teams. Having experience managing big projects from scratch is key! Take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo's regions (Africa, EE, Balkans, or SWE). Specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels. Bring a hands‑on, data‑driven approach to daily operations, helping the team tackle challenges and exceed goals. Collaborate with a skilled team of marketers and analysts across Performance Marketing channels, including Paid Social, SEM, ASA, and programmatic, to maximize impact. Own your performance targets and consistently deliver on key metrics to drive growth. Champion excellence in your region by not only hitting targets but also sharing insights and best practices that elevate team performance. Lead continuous optimisation efforts through A/B testing and performance analysis, ensuring every campaign is fine‑tuned for maximum efficiency. Work cross‑functionally with design, local marketing teams, BI, and Martech to craft and execute winning strategies that push campaign performance to the next level.

Qualifications

• 3-5+ years of experience in performance marketing, with a strong focus on Google App Campaigns (preferably UAC) and programmatic advertising.
• Proven expertise in scaling campaigns, optimizing acquisition funnels, and maximizing ROAS.
• Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization.
• Strong analytical mindset with a passion for turning data into actionable insights.
• Experience managing large-scale campaigns and collaborating across multiple stakeholders and teams.
• Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer.
• Ability to thrive in a fast-paced, dynamic environment and drive projects from strategy to execution.
• Excellent communication and problem‑solving skills with a proactive approach.
• Fluency in English (additional languages are a plus).

We will positively value:

• Experience with Paid Social, programmatic, and SEM; Adjust, Branch or Appsflyer, and overall experience in the online advertising industry.

Benefits

• An enticing equity plan that lets you own a piece of the action.
• Top‑notch private health insurance to keep you at your peak.
• Monthly Glovo credit to satisfy your cravings!
• Discounts on transportation, food, and even kindergarten expenses.
• Discounted gym memberships to keep you energized.
• Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• Enhanced parental leave, and office‑based nursery.
• Online therapy and wellbeing benefits to ensure your mental well-being.

Additional Information

At Glovo, your success is defined by both results and behaviours. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

Diversity and inclusion

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mash‑up of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).