CRM & Lifecycle Architect for DTC Wellness Brands

Eyr Holistic; España; Presencial; EUR 42.000 - 68.000; Jornada completa

Descripción de la vacante

Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, seeking a CRM & Lifecycle Manager to drive acquisition and retention for two wellness/DTC subscription brands through email and SMS.

You will design complex automations, build personalised customer experiences, and own the CRM platform, testing, and deliverability. Join a lean, high-energy team and collaborate with the Retention Lead and CRM Junior.

Formación

• 3–5 years of experience in CRM/lifecycle marketing.
• Experience with DTC subscription brands is a plus.
• Hands-on Klaviyo or Braze/Iterable; strong segmentation.
• Data-literate with ability to tie metrics to retention/LTV.
• Experience with Recharge or Loop is a plus.
• Autonomous work style in a lean, fast-moving team.

Responsabilidades

• Design and build CRM/lifecycle automations across the whole customer journey—from pre-purchase to post-purchase retention.
• Create truly one-to-one, personalised experiences through segmentation and dynamic content.
• Own the CRM/ESP platform architecture, deliverability, and testing.
• Run structured A/B and multivariate testing to continually improve performance.
• Collaborate with the Retention Lead and guide the CRM Junior in weekly execution.
• Coordinate with creative to produce on-brand, high-converting assets.
• Track KPIs (deliverability, engagement, open/click rates) and connect them to overall retention health.

Conocimientos

CRM lifecycle management

Email marketing

Data-driven decision making

Segmentation

Herramientas

Klaviyo

Braze

Iterable

Recharge

Loop

Descripción del empleo

Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, seeking a CRM & Lifecycle Manager to drive acquisition and retention for two wellness/DTC subscription brands through email and SMS.

You will design complex automations, build personalised customer experiences, and own the CRM platform, testing, and deliverability. Join a lean, high-energy team and collaborate with the Retention Lead and CRM Junior.