CRM Lead

Magnific; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote or hybrid work model

Private health insurance

23 days of vacation + December 24th &

Day off on your birthday

Flexible hours and work environment

In-house English and Spanish lessons

Fully stocked office canteen

Descripción de la vacante

Magnific is seeking a CRM Lead to turn CRM into a true growth engine. This hands-on role owns strategy, roadmap, execution and results across onboarding, activation, conversion, retention and expansion.

You’ll build lifecycle programs, use experimentation and AI to boost activation, engagement and revenue while collaborating with Product, Data and Content teams in a fast-moving, global AI-driven company. Remote or hybrid work offered.

Formación

• 3+ years of hands-on CRM, lifecycle or retention marketing in a product-led or subscription business.
• Growth mindset: CRM drives revenue and user value, measured by business metrics.
• Strong analytical skills with SQL for segmentation and self-serve analysis.
• Experience designing automated lifecycle journeys and structured experiments.
• HTML/deliverability knowledge for email production.
• Fluency with AI tools for content generation, analysis and automation.
• High ownership, autonomy and ability to work through ambiguity in a fast-moving environment.
• Full professional proficiency in English.

Responsabilidades

• Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.
• Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.
• Set clear success metrics tied to user value, revenue and growth beyond opens and clicks.
• Build actionable audience segments using behavioral, product and customer data.
• Run a rigorous experimentation program across messaging, journeys and channels, incl. A/B tests.
• Use AI throughout the workflow to increase speed, quality and personalization.
• Turn campaign and lifecycle performance into business insights and share learnings with Growth.
• Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.
• Evolve our CRM stack and data flows in collaboration with technical teams.

Conocimientos

CRM strategy

Lifecycle marketing

A/B testing

SQL for segmentation

Analytics mindset

Herramientas

Salesforce Marketing Cloud

AMPScript

Product analytics tools

Descripción del empleo

Team: Growth & Experiments
Reports to: Head of Growth & Experiments
Language: English & Spanish

We’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.

About Magnific

Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale.

With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time.

The role

This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.

You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.

• Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.


• Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.


• Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.


• Build actionable audience segments using behavioral, product and customer data.


• Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.


• Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity.


• Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.


• Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.


• Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.

What we’re looking for

• 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.


• A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.


• Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.


• Experience designing automated lifecycle journeys and running structured experiments.


• Practical knowledge of email production, including HTML and deliverability fundamentals.


• Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.


• High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.


• Full professional proficiency in English.

Nice to have

• Experience in a high-growth consumer or SaaS environment.


• Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.


• Experience with product analytics tools and event-based data.


• Professional proficiency in Spanish.

Why join Magnific?

• Own a business-critical function with direct visibility into its impact on growth.


• Help shape how a global AI product engages and retains more than one million monthly subscribers.


• Work with an ambitious international team of creatives, designers, technologists and AI researchers.


• Build in a fast-moving environment where experimentation, initiative and strong execution matter.


• Remote or hybrid work model and real flexibility.


• Private health insurance


• 23 days of vacation + December 24th and 31st off


• Day off on your birthday


• Flexible hours and work environment


• Ongoing learning and development opportunities.


• In-house English and Spanish lessons.


• Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.


• Free lunch at the office.


• Subsidy for mental health and psychological support.

If you want to build an AI-first CRM function with real ownership and measurable impact, we’d love to meet you.

Be Magnific.

Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.