CRM & Email Automation Specialist

Air Apps; Madrid; On-site; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance for

Transportation Budget to support your

Coverflex benefits package for meal |

Childcare support.

Air Conference - an opportunity toMeet

Pension Fund to support your long-term

Urban Sports Club membership

Meals 100% free at the hub.

Job summary

Air Apps in Lisbon is seeking a CRM Specialist to manage and optimize CRM systems and email campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You’ll work with HubSpot, Marketo, Salesforce, or Klaviyo and apply data-driven optimization, GDPR compliance, and performance tracking. This is a fully onsite role at our Lisbon office, with relocation support available.

Qualifications

• 3+ years of experience in CRM management or marketing automation.
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo.
• Strong knowledge of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Skills

Email marketing

CRM management

Marketing automation

A/B testing

Tools

HubSpot

Marketo

Salesforce

Klaviyo

Job description

Air Apps in Lisbon is seeking a CRM Specialist to manage and optimize CRM systems and email campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You’ll work with HubSpot, Marketo, Salesforce, or Klaviyo and apply data-driven optimization, GDPR compliance, and performance tracking. This is a fully onsite role at our Lisbon office, with relocation support available.