Senior CRM Marketing Automation Specialist (Remote)

Zeal Network; Comunidad de Madrid; Hybrid; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Development budget €1,500 yearly

Hybrid work setup

Unlimited vacation days

Workations abroad

Job summary

ZEAL Network is seeking a Senior Marketing Automation Specialist (CRM) to lead the definition and execution of the CRM strategy across Email, SMS, Web Push and App Notifications. You will design, implement and monitor campaigns, optimize audiences, and drive engagement and conversion.

The role requires 5+ years in CRM, strong SQL/HTML/CSS skills, and fluency in English and Spanish, with a hybrid work setup and opportunities to grow within a dynamic e-commerce environment.

Qualifications

• Advanced knowledge of SQL, HTML and CSS is required.
• At least 5 years’ experience managing CRM campaigns.
• Strong analytical mindset for data interpretation and strategy input.
• Experience handling large databases, segmentation, data quality and CRM campaigns.

Responsibilities

• Design, implement and optimize automated email campaigns using SQL-based segmentation.
• Create, layout and optimize newsletters and email templates with HTML/CSS.
• Manage automated database processes, data loading and synchronization workflows.
• Plan and execute CRM campaigns, including audience segmentation and A/B tests.

Skills

SQL

HTML

CSS

CRM management

Data analytics

Excel

English

Spanish

Python (nice to have)

Tools

Jira

Confluence

Slack

Job description

ZEAL Network is seeking a Senior Marketing Automation Specialist (CRM) to lead the definition and execution of the CRM strategy across Email, SMS, Web Push and App Notifications. You will design, implement and monitor campaigns, optimize audiences, and drive engagement and conversion.

The role requires 5+ years in CRM, strong SQL/HTML/CSS skills, and fluency in English and Spanish, with a hybrid work setup and opportunities to grow within a dynamic e-commerce environment.