MEU Consumer Tech Lead - Digital Marketing Products

Mondelez International; Madrid; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Mondelez International is seeking a hands-on Technical Lead to own the MEU marketing technology landscape, spanning CRM platforms, data integrations and compliance. You will lead regional deployment, ensure campaigns translate into reliable tech-enabled executions, and collaborate with global teams.

In this role you will coordinate with partners, manage technical hierarchies, and drive WCAG accessibility and GDPR controls across Europe.

Qualifications

• 5–7 years in marketing technology, IT solution delivery or digital platform support.
• Hands-on experience with CDP/CRM platforms (Braze or similar) and consent management (OneTrust).
• Understanding of marketing strategy and campaign planning; translate briefs into lead-gen integration and data model.

Responsibilities

• Own regional MarTech platform reliability end to end — integrations, performance and monitoring.
• Act as MEU technical point of contact for global digital marketing products; deploy platforms to new markets.
• Support local markets from campaign brief to launch — data model configuration and use-case fitment.
• Partner with Architecture, Platform and Technical Product teams on technology choices, scoping and costing.
• Lead SIT/UAT and ensure partner-built integrations go live and quality gates are met.
• Implement GDPR compliance across MEU and work with DPO and legal.

Skills

Staff management

Large-scale software services

Service delivery

Program/project management

Integration knowledge

Process orientation

Business processes

GDPR compliance

Tools

Braze

OneTrust

BigQuery

Job description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.

You provide software and applications expertise, and be responsible for implementation of the solutions.

How you will contribute

You will oversee the planning and execution of software and applications. To do so, you will manage an internal team and partner with external suppliers and use your deep technical and market knowledge and thorough understanding of our business goals find and deploy the right software and application solutions for the future. You will support programs to implement regional and global software and application strategies, offer input to financial planning and controls for software and applications on a regional and global level, collaborate with management and follow-up on requisitions, purchase orders, invoices, and payments, explores opportunities to leverage scale and drive savings, and ensure that support service level objectives and key performance indicators are accomplished.

What you will bring

A desire to drive your future and accelerate your career. You will bring experience and knowledge in :

• Managing staff and line responsibilities
• Managing large-scale software and application services
• Service delivery, support and excellence
• Program/Project management with experience managing multiple projects for budgets, resources, schedules and quality
• General technical background
• Understanding of integration and how different applications talk to each other
• Process and service orientation
• Business processes

What you need to know about this position:

Mondelēz Digital Services (MDS) is looking for a hands-on, experienced technical lead to own the marketing technology landscape across Mondelez Europe (MEU). This role sits in the Marketing, Sales & eCommerce team and is the technical counterpart to the Regional Tech Product Manager - where the Product Manager decides what gets built and why, this role makes sure it is built, tested, run and adopted correctly in each market.

You will deploy and operate consumer data and CRM platforms (Braze, OneTrust, data integration layers), support markets from campaign plan to launch, manage GDPR and consent compliance in partnership with the European DPO, drive web accessibility (WCAG 2.2 / European Accessibility Act), and direct the system integrators and agencies who build and run the platforms. The role also supports the Away From Home (B2B) team on CRM, data and integrations.

Key Responsibilities:

• Own regional MarTech platform reliability end to end - integrations, performance, monitoring, technical debt remediation
• Act as the MEU technical point of contact for global digital marketing products; deploy consumer data and CRM platforms to new markets from discovery through go-live
• Support local markets from campaign brief to launch - translate marketing plans into lead-gen integration, data model configuration and use-case fitment
• Partner with Architecture, Platform and Technical Product teams to make the right technology choices, including scoping and costing new campaigns
• Own SIT and UAT execution - test-plan approval, defect management, quality gates - and take partner-built integrations through to go-live
• Implement and evidence GDPR compliance across MEU: consent, retention, data subject requests, local rules (e.g. CNIL), working directly with the DPO and legal
• Ensure brand websites meet WCAG 2.2 Level A and are ready for the European Accessibility Act; manage the accessibility monitoring platform
• Provide technical support for the Away From Home (B2B) team: CRM, data integrations, web developments; package B2B use cases for global reuse
• Define data-quality scope, metrics and validation checks; apply Security and Responsible AI principles across platforms
• Build and maintain deployment playbooks, technical documentation and enablement materials so markets can onboard efficiently and self-serve
• Direct system integrators and agencies on build, run and support; act as the escalation point across the MEU partner ecosystem

Requirements:

• 5 to 7 years in marketing technology, IT solution delivery or digital platform support
• Hands-on experience with CDP/CRM platforms (Braze or similar), consent management (OneTrust or similar) and marketing data flows - not just oversight, real configuration and troubleshooting
• Understanding of marketing strategy and campaign planning; able to translate a market's campaign brief into lead-gen integration and a consumer data model
• Experience leading SIT/UAT and taking partner-built integrations through to go-live
• Working knowledge of GDPR in practice: consent, retention, DSR processes, local rules across European markets; works directly with DPO and legal
• Knowledge of web accessibility (WCAG 2.2) and how to bring brand websites into compliance
• Cloud data fundamentals on GCP (BigQuery), APIs and ETL; can check data with SQL rather than relying on a vendor