Country General Manager – Spain

AsstrA-Associated Traffic AG; Madrid; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus

Job summary

AsstrA-Associated Traffic AG is seeking an experienced Country General Manager in Spain to drive growth, expand market presence, and lead the local team. The role blends strong sales leadership with operational oversight and cross-country collaboration to optimize processes and profitability.

The ideal candidate will bring a proven track record in international freight forwarding, deep commercial acumen, and fluency in Spanish and English, ready to manage a key market in Madrid and shape

Qualifications

• Minimum 5 years of experience in international freight forwarding, logistics or transport (Road Transportation).
• Strong commercial background with proven business development success.
• At least 3 years in a senior commercial, leadership or business management role.
• Experience leading a team, business unit, or country organization.
• Fluent in Spanish and English.

Responsibilities

• Develop and implement the business development strategy for Spain.
• Drive sales growth and acquire new customers.
• Participate in key customer meetings, negotiations, and strategic commercial activities.
• Strengthen relationships with existing clients and partners.
• Build, manage, and develop the local team and improve processes and KPIs.
• Represent AsstrA on the Spanish logistics market and coordinate with international teams.

Skills

Leadership

Business development

Sales strategy

Client relationship management

Strategic thinking

Negotiation

Job description

We are looking for an experienced and commercially driven Country General Manager to join AsstrA in Spain. This is an exciting opportunity for a high-performing sales professional to drive business growth, establish a strong market presence, and progressively take on broader leadership responsibilities.

This role requires a strong focus on business growth, customer development and market expansion. The first priority will be to strengthen sales activity, develop new business opportunities and build a solid commercial pipeline. At the same time, you will be responsible for organizing and improving local business processes, team performance and operational efficiency.

This is a hands-on role for an experienced commercial professional who combines strong sales capabilities with leadership experience, business acumen and a solid understanding of international freight forwarding.

Key Responsibilities

• Develop and implement the business development strategy for Spain.
• Actively drive sales growth and new customer acquisition.
• Personally participate in key customer meetings, negotiations and strategic commercial activities.
• Strengthen relationships with existing clients and business partners.
• Build, manage and develop the local team.
• Improve internal processes, cooperation and operational performance.
• Monitor business results, KPIs, profitability and market development.
• Ensure effective cooperation with AsstrA teams in other countries.
• Represent AsstrA on the Spanish logistics market.

Required Experience

• Minimum 5 years of experience in international freight forwarding, logistics or transport (Road Transportation).
• Strong commercial background and successful experience in business development.
• At least 3 years of experience in a senior commercial, leadership or business management role.
• Experience in managing a team, business unit or country organization.
• Ability to develop sales activity and build business from the market.
• Understanding of operational processes in logistics.
• Experience in managing business results, KPIs and profitability.
• Fluent Spanish and English.

Skills And Competencies

• Strong leadership and communication skills.
• Commercial mindset and focus on results.
• Ability to build relationships with customers, partners and internal stakeholders.
• Entrepreneurial approach and readiness to take ownership.
• Strategic thinking combined with hands‑on attitude.
• Ability to organize processes, set priorities and drive execution.

What We Offer

• A key management role in an international logistics company.
• Opportunity to develop AsstrA’s business in Spain.
• Cooperation with experienced international teams.
• Real influence on commercial growth and local business development.
• Stable employment conditions and performance-based bonus system.