Business Development Manager - Congresses & MICE

reed & mackay; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Reed & Mackay is expanding its Congress, Meetings & Events business in Spain and seeking a commercially oriented leader to drive growth. The role centers on identifying opportunities, building strategic relationships, and converting prospects into long-term clients.

You will collaborate with the Navan and Reed & Mackay teams to ensure a seamless client experience and robust revenue growth across Spain's M&E landscape.

Formación

• Proven experience over 5 years in recruitment.
• Ability to identify, develop and close new opportunities.
• Active contact portfolio and strong communication skills.
• Collaborative, adaptable, and comfortable working cross-functionally.
• Willingness to travel and engage with clients.

Responsabilidades

• Drive revenue growth in Congress, Meetings & Events within Spain.
• Identify, qualify and close new business opportunities with clients.
• Develop opportunities through prospecting, referrals and marketing actions.
• Build strategic relationships with senior decision-makers.
• Collaborate with commercial, account management and operations teams.
• Maintain Salesforce pipeline and accurate forecasts.
• Represent Reed & Mackay in meetings, tenders and events.
• Contribute to marketing materials and value propositions.
• Ensure compliant contracting and administrative processes.
• Travel as required to engage clients.

Conocimientos

Recruitment

Business development

Communication

Cross-functional collaboration

Travel flexibility

Salesforce

Herramientas

Salesforce

Descripción del empleo

At Reed & Mackay, we are more than a global leader in travel and event management; we are a team united by passion, care, and entrepreneurial spirit. As a unique brand within the Navan Group, we provide deep sector expertise and customised programmes from offices across the globe.

With over 60 years of innovation in service, our success is built on delivering flexibility, reassurance, and insight to our clients. Our built-for-service technology and high-touch expertise removes the hassle from travel and event management, connecting businesses globally while keeping their people productive and safe and their costs down.

Looking for the next opportunity? Join our dynamic, inclusive culture, where your ideas are valued, your growth is supported, and your contributions help shape the future of global travel and events.

We are looking for a professional with a solid commercial orientation, entrepreneurial spirit and great ability to develop strategic relationships, who will lead the growth of Reed & Mackay's Congress, Meetings & Events (M&E) business in Spain.

The main mission of the position will be to identify, develop and convert new business opportunities, driving both the growth of our current client portfolio and the acquisition of new clients in the Congresses, Corporate Events, Conventions, Incentives and Meetings Management segments.

Working closely with the commercial, account management and operational areas of Reed & Mackay and Navan, this person will be responsible for opening new commercial relationships in the Spanish market, directly contributing to the profitable growth of the company.

This is a strategic and highly visible position within the organisation, ideal for a person who enjoys developing business, building trust with high-level interlocutors and transforming customer needs into high value-added solutions. We are looking for someone capable of combining commercial vision, knowledge of the Congresses and Events market and a clear focus on results to accelerate our growth ambition in Spain.

Key Responsibilities

• Drive revenue growth in the areas of Congress, Meetings & Events (M&E) within Reed & Mackay's existing portfolios of Business Travel clients and Navan's clients in Spain.
• Identify, qualify and close new business opportunities in Congresses, Conventions, Corporate Events, Incentives and Meetings Management, collaborating closely with Account Managers, Customer Success Managers and commercial teams.
• Develop new business opportunities through active prospecting, networking, referrals, marketing actions and leveraging the existing network of relationships.
• Build strategic and consultative relationships with key decision-makers, from event, marketing, purchasing and professional associations to members of senior management, understanding their objectives and positioning Reed & Mackay solutions as a strategic partner.
• To lead the attraction of business in the Congress and Association market, identifying opportunities with scientific societies, professional organizations, federations and entities in the corporate and institutional sphere.
• Collaborate with the operational, congress, events and production teams to ensure a differential value proposition, a smooth transition during the sales process and an excellent customer experience.
• Design and present business proposals, presentations and responses to RFPs that reflect Reed & Mackay's capabilities in Congresses, Meetings & Events.
• Maintain rigorous management of the commercial pipeline, sales forecasts and follow-up of opportunities through Salesforce, ensuring the reliability of business forecasts.
• Represent Reed & Mackay in commercial meetings, presentations, tenders, sector congresses and networking events, strengthening the brand's positioning in the market.
• Contribute to the development of commercial strategies, marketing materials and value propositions that reinforce Reed & Mackay's differentiation in the Congress and M&E markets.
• Lead the commercial strategy of the assigned opportunities, maintaining continuous communication with the client throughout the sales, design and negotiation cycle.
• Ensure compliance with credit, contracting, compliance and financial risk management policies associated with clients and projects raised.
• Prepare and supervise contracts, commercial agreements and administrative processes related to the opening and management of new accounts.
• Apply a data-driven approach to managing the commercial portfolio, analysing indicators of activity, conversion, profitability and growth potential by client and project.
• Work together with the global and regional teams of Reed & Mackay and Navan to identify cross-selling opportunities, large international accounts and strategic projects.
• Develop and maintain a strong network of contacts in the corporate, pharmaceutical, partnership, technology and other strategic segments, acting as an ambassador for Reed & Mackay in the Spanish market.

What we are looking for

Basic skills and experience

• Proven experience over 5 years in recruitment.
• Demonstrated ability to identify, develop and close new opportunities in both existing and new client portfolios.
• Active contact portfolio
• Excellent communicator and presenter, sure to involve both decision-makers and operational actors.
• Collaborative, adaptable, and energized by working cross-functionally within a hybrid global environment.
• Trade-oriented, with a consultative approach and data-driven decision-making.
• Passionate about live events, customer experience, and the role of Meetings & Events in driving business growth.
• Excited to be part of a newly IPO organization with significant room for innovation and expansion.
• Availability to travel.

Highly valued

• Knowledge of the Pharma sector.
• Experience in medical associations.
• Experience in international congresses.
• CRM Salesforce.
• Knowledge of public and private tenders.

KPIs for the first year

• €2 M - €3 M new recruitment.
• Active pipeline greater than €5 million.
• Minimum conversion rate of 25-30%.
• Opening of 15-20 new strategic accounts.

Equal Opportunities

At Reed & Mackay we welcome everyone with an open mind and an open heart. This is because we knowpeoples' different experiences, identities and backgrounds helps us to build a culture where everyone cancollaborate and be their authentic selves, whilst feeling safe, valued and included.

Reed & Mackay is committed to providing equal opportunities by assessing all potential candidates according to their skills, knowledge, qualifications and capabilities. No regard will be given to factors such as age, gender, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion,disability or neurodivergence, or other applicable legally protected characteristics when making any employment decisions, including hiring.

Reasonable adjustments or accommodations will be provided, where required, and in line with local laws, tocandidates who have a disability or are neurodivergent. Please notify us of your requirements at [e-mail].