B2B Events manager (Focused on Demand Generation) - Spanish market

Factorial HR; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Wellhub gym membership

Cobee expense saving

Language classes

Office breakfast and fruit

Nora discounts

Free caffeine and tea

Pet Friendly

Descripción de la vacante

Factorial HR in Barcelona is seeking a Demand Generation Specialist to design and execute a robust event strategy that drives pipeline growth through a mix of in-person and online events, targeting SME and mid-market prospects in Spain.

This role requires cross-team collaboration, strong project management, and performance analysis to optimize event outcomes, with close alignment to Sales, Growth Operations and other teams to ensure measurable impact across the full marketing funnel.

Formación

• At least 2 years of experience in demand generation and a proven track record planning and executing a wide range of B2B events, both online and in person.

Responsabilidades

• Develop and implement a comprehensive Spanish marketing events strategy, including budgets, contracts, and a diverse program of activities (trade shows, exhibitions, seminars, webinars, conferences).
• Review and feedback on event marketing materials to ensure brand alignment and messaging consistency.
• Align event marketing efforts with sales objectives to drive revenue growth and ensure effective sales follow-up.

Conocimientos

Demand generation

Event planning

Project management

Communication

English (B2)

Herramientas

HubSpot

Descripción del empleo

Hello!

Ready to be part of the challenge?

The Role

Reporting to the Demand generation Manager, we are seeking a highly motivated Demand Generation Specialist to design and execute a robust event strategy that drives demand generation and nurtures leads through a mix of in-person and online events. Your focus will be on acquiring and engaging SME and mid-market prospects in Spain, ensuring event initiatives are aligned with business goals and delivering measurable pipeline growth.

This position requires cross-team collaboration, strong project management, and performance analysis to optimize event outcomes. As a key member of the marketing team, your role will contribute to the full marketing funnel by creating impactful experiences that convert leads into opportunities. You will work closely with sales, growth operations, and other teams to ensure alignment and maximize results.

What You’ll Do

• Develop and implement a comprehensive Spanish marketing events strategy. This includes identifying and prioritizing events, managing budgets, allocating resources, negotiating contracts, and executing a diverse program of activities such as trade shows, exhibitions, seminars, webinars, and conferences.
• Review and provide feedback on event marketing materials to ensure alignment with corporate guidelines, including booth graphics, messaging, and branding.
• Align event marketing efforts with sales objectives, ensuring effective sales follow-up to drive revenue growth.
• Analyze lead data from events to evaluate the effectiveness of lead generation strategies and prepare reports on lead quality and conversion rates. Use these insights to optimize future event planning and execution.

What We’re Looking For

• At least 2 years of experience working in demand generation , with a proven track record of planning and executing a wide range of B2B events, both online and in person.
• Excellent communication, organizational, and project management skills, with the ability to prioritize tasks and manage multiple deadlines effectively.
• A proactive problem-solver who thrives under pressure and can handle multiple projects simultaneously without compromising on quality.
• Strong written and verbal English communication skills, with at least a B2 level proficiency, as all marketing communications will be conducted in English.

Nice To Have

• Interest in and experience with the B2B technology industry.
• Customer service experience with a solution-oriented approach.
• Familiarity with HubSpot or similar CRM platforms.
• Outstanding interpersonal skills, fostering collaboration and building positive relationships with both team members and external stakeholders.

About us

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona. We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We’re dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.
• We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
• We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet Friendly

Wanna learn more about us?

Check our website!