Brand & Portfolio Manager

Confidential Jobs; Madrid; Híbrido; EUR 45.000 - 55.000; Jornada completa

Descripción de la vacante

Confidential Jobs seeks a Brand & Portfolio Manager – Southern Europe to own regional brand and portfolio strategy across Southern Europe (Spain, Italy, Portugal) and other markets as needed. The role blends strategic thinking with hands-on execution, shaping portfolio decisions and driving commercial performance.

This hybrid position can be based in Madrid, Milan, or Lisbon, reporting to the Senior Marketing Manager – Southern Europe, requiring strong analytics, cross-functional collaboration,

Formación

• 5+ years in brand, portfolio, or category management in FMCG or consumer goods.
• Experience owning marketing budgets and ROI across campaigns (ATL, BTL, digital).
• Strong commercial and analytical acumen across multiple markets.

Responsabilidades

• Own end-to-end brand and portfolio strategy for Southern Europe (Spain, Italy, Portugal).
• Lead portfolio lifecycle decisions: launches, renovations, phase-outs, packaging changes.
• Build and manage regional marketing investment plan with ROI tracking.
• Direct omnichannel campaign execution with external agencies and internal teams.
• Convert insights into clear strategic recommendations for senior stakeholders.
• Represent Southern Europe priorities in global brand forums.
• Monitor brand health and campaign KPIs and adapt strategy as needed.

Conocimientos

Brand & Portfolio management

Budget management

Analytics

Cross-functional collaboration

Fluent English

Descripción del empleo

Position: Brand & Portfolio Manager – Southern Europe

Position Reports to: Senior Marketing Manager – Southern Europe

Department: Marketing

Location: Madrid, Spain

We Offer: The Salary Range for the is 45,000k EUR to 55,000k EUR

This hybrid Marketing role can be based in Madrid, Milan, or Lisbon, with the exact base flexible. You'll report to the Senior Marketing Manager – Southern Europe.

The Role

We are looking for an experienced Brand & Portfolio Manager to take ownership of our brand and product portfolio strategy across Southern Europe.

This is a high-impact, cross-functional role for someone who can move fluidly between strategic thinking and hands-on execution — shaping how our brands grow across multiple markets, guiding portfolio decisions across the full product lifecycle, and building strong partnerships with commercial, supply chain, and external agency teams.

You will translate global brand direction into regional impact, championing the specific needs of Southern European consumers and customers while keeping investment and portfolio decisions grounded in commercial performance.

What You'll Own

• Own the end-to-end brand and portfolio strategy for Southern Europe, balancing global brand equity with the needs of local markets (Spain, Italy, Portugal, and other Southern European markets as required).
• Lead portfolio lifecycle decisions — new product launches, renovations, phase-outs, and packaging or format changes — partnering closely with R&D, supply chain, and regulatory teams.
• Build and manage the regional marketing investment plan, tracking spends against ROI and reallocating budget toward the highest-impact initiatives.
• Direct omnichannel campaign execution — media, digital, social, and influencer — in partnership with external agencies and internal trade marketing and sales teams.
• Convert market, consumer, and competitor insight into clear strategic recommendations for senior stakeholders.
• Represent Southern Europe's commercial and consumer priorities in global brand and category forums.
• Monitor brand health and campaign KPIs, adjusting strategy in response to performance data.

What You'll Bring

• 5+ years' experience in brand, portfolio, or category management, ideally gained within FMCG, personal care, health, or wellness — equivalent experience in adjacent consumer categories will also be considered.
• Track record of owning marketing budgets and demonstrating ROI across integrated campaigns (ATL, BTL, digital).
• Strong commercial and analytical acumen, with comfort operating across multiple markets of varying complexity.
• Experience partnering with cross-functional teams (supply chain, regulatory, sales) and managing external agency relationships.
• Fluent English; working proficiency in Spanish, Italian, or Portuguese is a strong advantage.

Also, great if you have

• Comfort operating with limited structure, and building process where none yet exists.
• The ability to adapt quickly when priorities shift, without losing sight of the bigger picture.
• A track record of taking ownership and driving initiatives forward with minimal oversight.
• A balance of autonomy with disciplined reporting, approvals, and cross-functional alignment.
• A pragmatic problem-solving style, equally at home in strategic discussions and hands-on delivery.

Who We Are

It's a genuinely exciting time to join a century of heritage combined with the energy of a standalone business finding its own way forward.

We're building a team of the best in the industry, guided by Integrity and Respect, with a strong focus on safety and collaboration.

Due to the high number of applications we receive, please note that only shortlisted candidates will be contacted.