Regional Marketing Manager

Insight; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Insight in Madrid is seeking a Regional Marketing Manager for Spain to support the execution of regional marketing strategies across Italy and Spain. This role will drive lead generation and brand awareness, collaborating closely with Sales and Marketing teams.

The ideal candidate should have a strong background in B2B marketing, demand generation, and budget management, alongside being native in Spanish and fluent in English. Experience in fast-paced environments is preferred.

Formación

• Proven experience in B2B marketing, ideally within the technology sector.
• Strong background in demand generation and campaign execution.
• Experience managing marketing budgets and driving ROI-focused decisions.
• Demonstrated experience influencing stakeholders at different levels.

Responsabilidades

• Support the execution of regional marketing strategies aligned with business goals.
• Design and deliver demand generation campaigns to drive pipeline.
• Partner closely with the local Sales team to ensure strong alignment.
• Recommend and execute effective marketing mix strategies.
• Monitor campaign performance and provide data-driven insights.
• Manage and optimize marketing budgets to maximize ROI.

Conocimientos

B2B marketing experience

Demand generation

Digital marketing

Campaign execution

Marketing automation

Fluent in Spanish

Fluent in English

Italian

Descripción del empleo

Insight Enterprises is a Fortune 500 Solutions Integrator helping organizations accelerate transformation by unlocking the power of people and technology. With a 35-year foundation in hardware and software supply chain augmenting our deep expertise in cloud, data, AI, cybersecurity and intelligent edge, we guide organizations through complex digital decisions to achieve extraordinary results. The Marketing team serves as the face of Insight by promoting and supporting the company’s business strategy through a coordinated communications approach.

We are looking for a Regional Marketing Manager for Spain, to support the execution of the regional marketing strategy and country-level plans across Italy and Spain. This role will play a key part in driving lead generation, pipeline growth, and brand awareness, working closely with Sales, Partner Marketing, and Performance teams.

The ideal candidate combines strategic thinking with hands‑on execution, thrives in fast‑paced environments, and has strong experience collaborating with senior stakeholders.

Key Responsibilities

• Support the execution of regional marketing strategies aligned with business goals and revenue targets
• Design and deliver demand generation campaigns to drive pipeline and measurable ROI
• Partner closely with local Sales team and Leadership team to ensure strong alignment and impact
• Recommend and execute the most effective marketing mix (digital, events, partner campaigns, PR, social media)
• Monitor campaign performance and provide data-driven insights and optimization recommendations
• Manage and optimize marketing budgets (including MDF) to maximize return on investment
• Collaborate with EMEA marketing teams (Performance, Partner, Portfolio, Digital) to ensure cohesive execution
• Work with external vendors and agencies (PR, social media, creative) to drive local marketing initiatives
• Align with global marketing teams to share best practices and scale successful initiatives

Key success metrics

• Pipeline generated and lead conversion rates
• Marketing contribution to revenue
• ROI from campaigns and MDF investmentClient advocacy and brand engagement
• Social media and PR impact within the region

Requirements

• Proven experience in B2B marketing, ideally within the technology sector
• Strong background in demand generation, digital marketing, and campaign execution
• Experience managing marketing budgets and driving ROI-focused decisions
• Demonstrated experience working with local leadership and sales teams, influencing stakeholders at different levels
• Hands-on experience with marketing automation, content strategy, social media, and campaign analytics
• Native Spanish, fluent English, Italian is a plus
• Strong organizational skills and ability to manage multiple projects simultaneously

Insight is firmly committed to fostering an inclusive and equitable recruitment process. We believe that diversity of abilities enriches our organization, and we genuinely value the unique talents, perspectives, and contributions that individuals with disabilities bring to our workplace. We strongly encourage all qualified candidates to apply. Any information shared regarding required adjustments or accommodations will be treated with the utmost confidentiality and used exclusively to ensure that every candidate is able to participate fully and perform at their best throughout the recruitment process.