Senior Regional Marketing Manager – IBERIA, Italy

Jobtailor; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Jobtailor in Madrid is looking for a regional marketing lead for Iberia and Italy to own and execute the regional strategy, driving full‑funnel pipeline growth through digital, partner, content, events, webinars, and local activations.

You will partner with regional Sales, Partnerships, and Account Management to align GTM priorities, translate global campaigns into high‑impact local programs, and provide market insights to shape strategy and investment decisions.

Formación

• 5+ years in high technology B2B enterprise software or SaaS.
• Deep knowledge of the IBERIA market with SMB focus.
• Native Spanish and fluent English.

Responsabilidades

• Own and execute regional marketing strategy for Iberia and Italy to drive full-funnel growth.
• Partner with regional Sales, Partnerships, and Account Management to align GTM priorities and pipeline goals.
• Translate global campaigns and product launches into local programs for brand relevance and conversion.
• Provide market insights and performance analysis to shape strategy and investments.
• Lead partner marketing with key channel and alliance partners to generate leads.
• Maintain communication with Sales and cross-functional teams on initiatives and ROI.
• Own reporting for regional marketing performance and next steps.

Conocimientos

Strategic marketing

Digital marketing

Project management

Market analysis

Sales alignment

Herramientas

HubSpot

Salesforce

Looker

Descripción del empleo

Responsibilities

• Own and execute the IBERIA and Italy regional marketing strategy, acting as the strategic marketing lead for the region and driving full-funnel pipeline growth through digital, partner, content, events, webinars, and local activations.
• Partner closely with regional Sales, Partnerships, and Account Management leaders to align on GTM priorities, pipeline goals, and shared revenue outcomes.
• Translate global campaigns, messaging, and product launches into high-impact local programs that drive brand relevance, engagement, and conversion in the IBERIA and Italian market.
• Provide market insights, competitive intelligence, and performance analysis to shape strategy, optimize programs, and guide regional investment decisions.
• Lead partner marketing initiatives with priority channel and alliance partners to strengthen brand presence and generate leads and pipeline.
• Ensure consistent communication with Sales and cross-functional teams, keeping stakeholders informed of upcoming initiatives, campaign performance, and optimization plans.
• Own reporting for regional marketing performance, including weekly and monthly updates, pipeline reporting, initiative ROI, and recommended next steps.

Requirements

• 5+ years or more of experience in high technology B2B enterprise software or SaaS preferred.
• Deep knowledge of the IBERIA market with a proven track record of marketing to SMBs and supporting global sales and marketing efforts.
• Language skills: Native proficiency in Spanish and fluent proficiency in English.
• Strong background in developing fully integrated marketing strategies tailored to specific markets.
• Proficiency in HubSpot, Salesforce, Looker, or similar tools.
• Exceptional project management and problem-solving skills.
• Highly autonomous, with the ability to prioritise, manage multiple projects, and meet deadlines with minimal supervision.
• Excellent time management, organisational, communication, and collaboration abilities.
• Positive, energetic attitude and initiative, with a strong work ethic.

Hard Skills

• Digital Marketing
• Performance Analysis
• Market Insights
• Lead Generation
• Campaign Optimization

Soft Skills

• Communication
• Collaboration
• Time Management
• Problem-solving
• Organizational Skills