Marketing Manager

Primark; Madrid; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Inclusive workplace

Opportunities for growth

Job summary

A leading retail fashion company seeks a Marketing Manager to enhance brand presence in Spain. This role involves delivering integrated marketing campaigns, coordinating teams, and localizing global assets for the market. Candidates should have at least 5 years of marketing experience, a solid grasp of digital channels, and excellent copywriting abilities, ideally with a passion for fashion. Join us for a role where your creativity and strategic mindset can thrive.

Qualifications

• 5+ years’ experience in marketing or digital marketing, ideally in fashion.
• Strong understanding of digital channels and social media platforms.
• Ability to analyze data and translate insights into actionable recommendations.

Responsibilities

• Support planning and execution of full-funnel marketing campaigns.
• Coordinate across brand, media, creative, PR, and retail teams.
• Localise global campaign assets for Spain.

Skills

Digital marketing experience

Excellent copywriting skills

Strong understanding of social media

Ability to analyze data

Organizational skills

Tools

Adobe Creative Suite

Google Analytics

Meta Ads Manager

TikTok Ads Manager

Canva

Job description

We’re looking for a digitally savvy, fashion‑obsessed Marketing Manager to grow our brand presence across all channels in Spain.

This role will play a leading part in delivering our global integrated, full‑funnel marketing campaigns in the Spanish market — spanning brand awareness, consideration, conversion, and retention activity.

Ideal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation.

You’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling.

Key Responsibilities

• Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain
• Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery
• Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility
• Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period
• Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation
• Track campaign results across awareness, engagement, traffic, and conversion metrics

Digital Marketing & Campaign Execution

• Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
• Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance
• Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights

Website Support

• Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections
• Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits
• Work with the digital team to analyse traffic, onsite behaviour, and conversion data, translating it locally to educate teams

Analytics & Reporting

• Working with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
• Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams
• Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail

General Brand Support

• Support PR initiatives, influencer activity, events, and seasonal campaign launches
• Ensure all marketing materials are on‑brand, cohesive, and fashion‑credible
• Collaborate with local retail teams to support in‑store marketing needs and align on key campaign moments

Required Skills & Experience

• 5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle
• Strong understanding of digital channels and social media platforms
• Excellent copywriting skills and a feel for fashion‑forward storytelling
• High English level
• Ability to analyse data and translate insights into actionable recommendations
• Comfortable working in a fast‑paced environment with multiple projects
• Highly organised, proactive, and detail‑oriented
• Experience with Adobe Creative Suite, Canva, or similar content creation tools
• Basic understanding of paid media metrics (CTR, ROAS, CPA, CPM)
• Knowledge of SEO or email marketing platforms
• Passion for fashion trends, digital culture, and retail

What Success Looks Like in This Role

• Seamless, coordinated delivery of Spain’s full‑funnel marketing campaign
• Consistent, high‑quality execution across all channels
• Data‑driven decisions that improve campaign performance
• Strong cross‑team collaboration and positive stakeholder feedback
• Measurable growth in brand awareness, engagement, and traffic in the Spanish market

Our fashion isn’t one‑size-fits‑all, and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.