Brand Marketing Manager: Patient‑Centric Digital Strategy

AbbVie Inc.; Comunidad de Madrid; On-site; EUR 50,000 - 70,000; Full time

Job summary

AbbVie is seeking a marketing professional to enrich the patient experience by guiding CLM campaigns and coordinating cross-stakeholder research. You will act as the Brand Team channel expert, shaping campaign development and insights collection across healthcare providers and stakeholders.

The role requires a bachelor’s degree, marketing or sales experience in healthcare, digital proficiency, and strong patient empathy to tailor messages and materials. English proficiency is essential.

Qualifications

• Bachelor’s degree or equivalent required.
• Marketing or sales experience across healthcare suggested.
• Digital knowledge and experience with digital channels.
• Knowledge of pharmaceutical industry policies and environment.
• Strong patient empathy and understanding of customer needs.
• Experience in managing projects and teams.

Responsibilities

• Lead digital listening and channel research to inform Brand insights.
• Coordinate market research to support Brand Planning and Patient Journey.
• Advise on optimal channel mix and consistent Brand Story delivery.
• Design and implement marketing initiatives across multi-channel campaigns.
• Support In-Field Teams and manage CLM process for execution.
• Develop marketing inputs for Brand Plan with patient-centric focus.

Skills

Marketing or sales experience

Digital knowledge

English language proficiency

Patient-centric mindset

Project management

Education

Bachelor’s Degree or equivalent

Master’s degree (preferred)

Job description

AbbVie is seeking a marketing professional to enrich the patient experience by guiding CLM campaigns and coordinating cross-stakeholder research. You will act as the Brand Team channel expert, shaping campaign development and insights collection across healthcare providers and stakeholders.

The role requires a bachelor’s degree, marketing or sales experience in healthcare, digital proficiency, and strong patient empathy to tailor messages and materials. English proficiency is essential.