Associate Brand Manager Parkinson

ABBVIE; Comunidad de Madrid; On-site; EUR 50,000 - 70,000; Full time

Job summary

AbbVie is seeking a marketing professional to enrich the patient experience by guiding CLM campaigns and coordinating cross-stakeholder research. You will act as the Brand Team channel expert, shaping campaign development and insights collection across healthcare providers and stakeholders.

The role requires a bachelor’s degree, marketing or sales experience in healthcare, digital proficiency, and strong patient empathy to tailor messages and materials. English proficiency is essential.

Qualifications

• Bachelor’s degree or equivalent required.
• Marketing or sales experience across healthcare suggested.
• Digital knowledge and experience with digital channels.
• Knowledge of pharmaceutical industry policies and environment.
• Strong patient empathy and understanding of customer needs.
• Experience in managing projects and teams.

Responsibilities

• Lead digital listening and channel research to inform Brand insights.
• Coordinate market research to support Brand Planning and Patient Journey.
• Advise on optimal channel mix and consistent Brand Story delivery.
• Design and implement marketing initiatives across multi-channel campaigns.
• Support In-Field Teams and manage CLM process for execution.
• Develop marketing inputs for Brand Plan with patient-centric focus.

Skills

Marketing or sales experience

Digital knowledge

English language proficiency

Patient-centric mindset

Project management

Education

Bachelor’s Degree or equivalent

Master’s degree (preferred)

Job description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Purpose Statement

• Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visitsplacing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities

• Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.
• Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.
• Optimize channel mix for Marketing and cross-functional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
• Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM.
• Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.
• Develop and propose marketing inputs to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.

Qualifications

• Bachelor’s Degree or equivalent.
• Marketing or sales experience, ideally with a diverse background across healthcare.
• Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
• Digital knowledge and experience
• Knowledge of the pharmaceutical industry business, policies, and procedures.
• Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
• Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.
• English language proficiency verbally and in writing (for all non-English speaking countries)

Preferred

• Master’s degree and/or specific marketing qualifications

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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