Brand Marketing Manager — Patient-Centric Digital Strategy

AbbVie; Madrid; On-site; EUR 50,000 - 80,000; Full time

Job summary

AbbVie is pursuing a patient-centric marketing strategy in Madrid, driving Close Loop Marketing and multi-channel campaigns. The role guides campaign development, gathers insights, and creates customized materials while complying with applicable laws and AbbVie's code of conduct.

The candidate will collaborate with in-field teams to strengthen brand storytelling, ensure cross-functional alignment, and deliver innovative marketing initiatives in a dynamic healthcare environment.

Qualifications

• Bachelor’s degree or equivalent.
• Marketing or sales experience, ideally with healthcare background.
• Understanding of market, customer needs, and therapy area issues.
• Digital knowledge and experience.
• Knowledge of the pharmaceutical industry, policies, and procedures.
• Ability to apply patient empathy to tailored messages.
• Effective project and team leadership for marketing initiatives.
• English proficiency for all non-English speaking countries.
• Preferred: Master’s degree and/or specific marketing qualifications.

Responsibilities

• Lead digital listening and new channel research to strengthen Brand Team insights and form a marketing perspective.
• Liaise with Commercial Excellence to coordinate market research and insights collection.
• Optimize channel mix for Marketing and cross-functional campaigns.
• Lead tactical design and implementation of marketing initiatives for multi-channel campaigns.
• Play an active role with the In-Field Team and manage the CLM process.
• Develop and propose marketing inputs to the Brand Plan with patient-centric focus.

Skills

Marketing knowledge

Digital knowledge

Pharma industry knowledge

Patient empathy

Project management

English proficiency

Stakeholder engagement

Education

Bachelor’s Degree or equivalent

Master’s degree and/or marketing qualifications

Job description

AbbVie is pursuing a patient-centric marketing strategy in Madrid, driving Close Loop Marketing and multi-channel campaigns. The role guides campaign development, gathers insights, and creates customized materials while complying with applicable laws and AbbVie's code of conduct.

The candidate will collaborate with in-field teams to strengthen brand storytelling, ensure cross-functional alignment, and deliver innovative marketing initiatives in a dynamic healthcare environment.