Brand Marketing Lead: Patient‑Centric, Multi‑Channel Strategy

Grupo Go.

Madrid

On-site

EUR 45,000 - 65,000

Full time

2 days ago

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Job summary

AbbVie in Madrid is seeking a Marketing professional to enrich the patient experience by leading digital listening, channel insights, and targeted campaigns across the Brand Team. You will coordinate market research with Commercial teams, optimize channel mix, and design multi-channel initiatives for CLM while ensuring patient-centric messaging and regulatory compliance.

A Bachelor's in Marketing or related field is required; healthcare marketing experience and strong English communication are

Qualifications

Bachelor's Degree or equivalent.
Marketing or sales experience in healthcare.
Understanding of the market, customer and stakeholder needs in therapy areas.
Digital knowledge and experience.
English language proficiency for written and spoken communication.

Responsibilities

Lead digital listening and channel research to strengthen Brand Team insights.
Coordinate market research with Commercial Excellence to inform Brand Planning and Patient Journey.
Optimize channel mix for Marketing and cross-functional campaigns.
Design and implement multi-channel marketing initiatives for CLM and stakeholder engagement.
Collaborate with In-Field Team to support CLM execution and patient-centric messaging.