Sr Marketing Manager, Iberia and Italy

BVI Medical; Barcelona; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

BVI is seeking a Region Marketing Manager to develop and execute downstream marketing for its ophthalmic portfolio in Spain, including cataract, glaucoma, and retina. You will lead local product launches, segmentation, and campaigns, partnering with Global Product Marketing, Sales, Training, KOL Engagement, and Marketing Operations.

Based in Barcelona with a hybrid schedule (1-2 days in the office), you will analyze market trends, define positioning, localize messaging, and manage a regional

Qualifications

• College degree in Marketing or a related business field is required.
• Minimum 5 years of progressive commercial experience within ophthalmology.
• Advanced in Microsoft Office suite of applications.
• Product launch experience is strongly preferred.
• Proficient in English, Italian, and Spanish.

Responsibilities

• Serve as the in-market marketing lead for downstream initiatives, including campaign execution, lead generation, and sales enablement.
• Understand regional market trends and dynamics to define customer segmentation, positioning, and value propositions for cataract and retina portfolios.
• Develop and localize messaging, tools, and materials to support new product introductions and ongoing portfolio promotion.
• Partner with Sales leadership to ensure alignment of marketing initiatives with commercial goals and field execution.
• Identify, engage, and manage relationships with local KOLs and clinical champions.
• Plan and execute local congress participation and society partnerships to build BVI brand awareness and reputation.
• Collaborate with global marketing teams to ensure consistency and localization of global campaigns and messaging.
• Analyze business performance, customer feedback, and competitive landscape to inform strategy and adapt tactics.
• Manage local marketing budget and ensure appropriate resource allocation.

Skills

Strategic thinking

Autonomy

Time management

Change agent mindset

Verbal & written communication

Multilingual (EN/IT/SP)

Education

College degree in Marketing or related business field

Tools

Microsoft Office

Job description

Purpose

The Region Marketing Manager will be responsible for developing and executing the downstream strategic marketing plan to drive awareness, engagement, and adoption of BVI’s ophthalmic surgical portfolio- including cataract, glaucoma, and retina—in their assigned market. This role will lead local product launch initiatives, customer segmentation efforts, P2P programs, and promotional campaigns, working cross-functionally with Global Product Marketing, Sales, Training, KOL Engagement, and Marketing Operations. This individual will act as the local marketing expert and a strategic partner to the Sales organization, ensuring commercial success and alignment with BVI’s global strategy

Key Responsibilities

• Serve as the in-market marketing lead for downstream initiatives, including campaign execution, lead generation, and sales enablement.
• Understand regional market trends and dynamics to define customer segmentation, positioning, and value propositions for cataract and retina portfolios.
• Develop and localize messaging, tools, and materials to support new product introductions and ongoing portfolio promotion.
• Partner with Sales leadership to ensure alignment of marketing initiatives with commercial goals and field execution.
• Identify, engage, and manage relationships with local KOLs and clinical champions.
• Plan and execute local congress participation and society partnerships to build BVI brand awareness and reputation.
• Collaborate with global marketing teams to ensure consistency and localization of global campaigns and messaging.
• Analyze business performance, customer feedback, and competitive landscape to inform strategy and adapt tactics.
• Manage local marketing budget and ensure appropriate resource allocation Working within a hybrid working model, to be based out of the Barcelona office 1-2 days per week.

Qualification

• Strategic, critical, and creative thinking skills.
• Holds a high degree of initiative and work autonomously in a dynamic environment.
• Ability to plan and manage time to achieve desired results.
• Acts as a change agent within the organization, demonstrating flexibility as business demands change.
• Excellent verbal and written communication skills across cross functional teams.
• Advanced in Microsoft Office suite of applications.
• Ability to establish and maintain effective working relationships with coworkers, managers, and customers.

MINIMUM REQUIRED EDUCATION AND EXPERIENCE

• College degree in Marketing or a related business field is required.
• Minimum 5 years of progressive commercial experience within ophthalmology i.
• Advanced in Microsoft Office suite of applications.
• Product launch experience is strongly preferred.
• Proficient in English, Italian, and Spanish.

Company

BVI® is refocusing the future of vision.

As one of the fastest-growing, diversified surgical ophthalmic businesses in the world, our purpose-built portfolio of trusted brands includes: Beaver® (Knives and Blades), Visitec® (Cannulas), Malosa® (Single-Use Instruments), Vitreq® (Vitreoretinal Surgical Products) and PhysIOL® (Premium IOLs), and spans more than 90 countries.

We’ve set our sights on touching the lives of millions of patients affected by conditions such as cataracts, refractive error, glaucoma, retinal disease, and dry eye. Unburdened by legacy or bureaucracy, we have developed our strategy around a simple concept – taking pride in delivering innovative solutions for our physicians and patients, based on their needs. We trust and empower our associates to make decisions and solve problems because collaboration drives us. Valuing agility, simplicity, and transparency, we stay committed to listening to our customers, delivering for our patients, and keeping the future in focus.

Learn more at www.bvimedical.com