Brand Marketing Lead - Patient-Centric & Digital

AbbVie Inc.; Madrid; On-site; EUR 42,000 - 65,000; Full time

Job summary

AbbVie Inc. is seeking a marketing-focused professional to enrich patient experiences by guiding campaign development, channel strategy, and insights gathering.

You will act as the Brand Team channel expert, collaborating with In-Field Teams to create interactive, customized materials and gather stakeholder insights. The role emphasizes patient-centric messaging, cross-functional collaboration, and adherence to AbbVie policies and the healthcare landscape.

Qualifications

• Bachelor’s Degree or equivalent in a related field.
• Marketing or sales experience across healthcare.
• English language proficiency for all non-English speaking markets.
• Digital knowledge and experience.
• Knowledge of the pharmaceutical industry and regulatory context.

Responsibilities

• Lead digital listening and channel research to inform Brand planning.
• Coordinate market research and insights collection with Commercial Excellence.
• Advise on optimal channel mix for campaigns and storytelling across Brand and In-Field Teams.
• Design and implement multi-channel marketing initiatives and interactive content.
• Collaborate with In-Field Team to support CLM process and patient-centric messaging.
• Maintain up-to-date understanding of customer perspectives through stakeholder engagement.

Skills

Digital knowledge

Patient empathy

Project management

Education

Bachelor’s Degree or equivalent

Master’s degree (preferred)

Job description

AbbVie Inc. is seeking a marketing-focused professional to enrich patient experiences by guiding campaign development, channel strategy, and insights gathering.

You will act as the Brand Team channel expert, collaborating with In-Field Teams to create interactive, customized materials and gather stakeholder insights. The role emphasizes patient-centric messaging, cross-functional collaboration, and adherence to AbbVie policies and the healthcare landscape.