Associate Brand Manager Parkinson

AbbVie Inc.; Madrid; On-site; EUR 42,000 - 65,000; Full time

Job summary

AbbVie Inc. is seeking a marketing-focused professional to enrich patient experiences by guiding campaign development, channel strategy, and insights gathering.

You will act as the Brand Team channel expert, collaborating with In-Field Teams to create interactive, customized materials and gather stakeholder insights. The role emphasizes patient-centric messaging, cross-functional collaboration, and adherence to AbbVie policies and the healthcare landscape.

Qualifications

• Bachelor’s Degree or equivalent in a related field.
• Marketing or sales experience across healthcare.
• English language proficiency for all non-English speaking markets.
• Digital knowledge and experience.
• Knowledge of the pharmaceutical industry and regulatory context.

Responsibilities

• Lead digital listening and channel research to inform Brand planning.
• Coordinate market research and insights collection with Commercial Excellence.
• Advise on optimal channel mix for campaigns and storytelling across Brand and In-Field Teams.
• Design and implement multi-channel marketing initiatives and interactive content.
• Collaborate with In-Field Team to support CLM process and patient-centric messaging.
• Maintain up-to-date understanding of customer perspectives through stakeholder engagement.

Skills

Digital knowledge

Patient empathy

Project management

Education

Bachelor’s Degree or equivalent

Master’s degree (preferred)

Job description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Purpose Statement

• Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visitsplacing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities

• Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.
• Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.
• Optimize channel mix for Marketing and cross-functional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
• Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM.
• Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.
• Develop and propose marketing inputs to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.

Qualifications

• Bachelor’s Degree or equivalent.
• Marketing or sales experience, ideally with a diverse background across healthcare.
• Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
• Digital knowledge and experience
• Knowledge of the pharmaceutical industry business, policies, and procedures.
• Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
• Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.
• English language proficiency verbally and in writing (for all non-English speaking countries)

Preferred

• Master’s degree and/or specific marketing qualifications

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: