Brand Activation Manager, Spain

The Coca-Cola Co.; Madrid; Presencial; EUR 54.000 - 76.000; Jornada completa

Descripción de la vacante

The Coca-Cola Co. is seeking a Brand Manager for Spain to lead local activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will drive brand activation with the local operations team and bottling partner, ensuring alignment with central strategy while adapting to the Spanish market.

This hands-on role requires collaboration, meticulous execution, and budget stewardship across digital, OOH, events, and in-store touchpoints. Strong English and Spanish communication is essential.

Formación

• Minimum 5 years of experience in brand management or consumer marketing at local market level.
• Experience in Spirits, Alcohol or Adult Brands is a plus.
• Strong collaboration and communication with cross-functional teams.

Responsabilidades

• Lead local activation campaigns, build annual brand plans, and manage campaigns, activations, promos, and events.
• Coordinate with bottler and cross-functional teams to ensure timely, on-brand execution.
• Monitor KPIs and translate insights into actionable recommendations.

Conocimientos

Brand Management

Brand Marketing

Brand Strategy

Budget Management

Project Management

Cross-functional Collaboration

Market Analysis

Nielsen Data

Fluent English

Fluent Spanish

Educación

Bachelor's or Master's in Marketing/Business

Herramientas

Nielsen Data

Descripción del empleo

The Coca-Cola Co. is seeking a Brand Manager for Spain to lead local activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will drive brand activation with the local operations team and bottling partner, ensuring alignment with central strategy while adapting to the Spanish market.

This hands-on role requires collaboration, meticulous execution, and budget stewardship across digital, OOH, events, and in-store touchpoints. Strong English and Spanish communication is essential.